BOULDER, Colo.--(BUSINESS WIRE)--A combined 1,661 driving days and 24,918 miles have not been driven in just over three months throughout Boulder County by participants in the City of Boulder’s Driven to Drive Less campaign. This equates to 10.88771 metric tons of CO2 or 24,003 pounds of CO2 not emitted.
Driven to Drive Less, which now has 249 active participants giving up their car at least one day per week, was launched in mid-August this year in an effort to decrease roadway congestion and vehicle emissions, improve quality of life and highlight how easy and fun it can be to get around Boulder without a car. When they join the program, participants report their current commuting habits and their pledged car-free schedule. In exchange for fulfilling their pledge, participants receive special perks from local sponsors like Noodles & Company, The Sink, Full Cycle, Pete’s Electric Bikes, Ego Car Share and Fresh Produce Sportswear. Additional sponsors, like Whole Foods, The Onion, Backpacker Magazine, Community Cycles and KBCO, are helping to communicate the program and recruit participants.
“While the perks have been important to some, participants seem to be even more motivated by achieving personal goals,” said Cris Jones, Transportation Planner for the City’s GO Boulder Program.
“It's so liberating to leave my car at home,” said Aaron Kennedy, Noodles & Company founder and the first Driven to Drive Less participant. “I don't have to find and pay for parking, watch my speed to avoid tickets, sit in stop and go traffic or fill up my gas tank as often. By riding my bike, I get 60 minutes of exercise daily and it only costs me 20-30 extra minutes versus commuting by car.” Kennedy now leaves his auto home several days per week.
Driven to Drive Less is recruiting participants online at driventodriveless.com and via grass-roots street teams armed with iPads stationed next to the Driven to Driven Less upside down car at places like Whole Foods and the Boulder Farmer’s Market. From December 6 - 12, the Driven to Drive Less team, and car, will be stationed at Noodles & Company on South Boulder road in Boulder.
Driven to Drive Less continues the City of Boulder’s work to decrease congestion caused by single occupant vehicles. Today, people in Boulder ride the bus at three times the national average, walk twice as much and bicycle at twenty times the national average. Since 1990, the City of Boulder has received more than two dozen transportation-related awards. The City of Boulder is only one of three cities to receive platinum level status from the League of American Bicyclists’ Bicycle Friendly Communities.
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