NEW YORK--(BUSINESS WIRE)--OrderGroove, a pioneer in continuity programs that deliver real value to consumers and retailers, today announced that noted marketing researcher and expert Peter Fader has joined the company’s Board of Advisors. Professor Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School at the University of Pennsylvania and is widely regarded as a leading authority on customer retention and customer lifetime value. In his role as Advisor, he will provide ongoing strategic guidance and help OrderGroove develop innovative tools that empower retailers to more effectively measure, benchmark and optimize continuity programs, as well as build new ROI models.
“I am very pleased and honored to announce the addition of Peter Fader to the OrderGroove Advisory Board,” said Greg Alvo, founder and CEO of OrderGroove. “He brings an unparalleled level of marketing expertise that is directly relevant to our company and our clients’ success. Professor Fader’s insight, experience, and intellect will be critical as we continue to prove out the power of convenience and subscriptions to lock in customers, drive repeat purchases and increase the frequency of those purchases.”
A Wharton professor since 1987, Professor Fader also serves as co-director of the Wharton Interactive Media Initiative. His expertise centers on the analysis of behavioral data to understand and forecast shopping and purchasing activities. He has spent much of his career focusing on the value of customer retention and lifetime value, including the differences and interplay between contractual (i.e., subscription) and non-contractual (i.e., transactional) patterns of customer behavior and the right ways to develop, diagnose, and implement models of customer lifetime value in such domains.
Professor Fader’s work has been published in a number of leading journals in marketing, statistics, and management sciences, and he currently serves on the editorial boards of Marketing Science; Journal of Marketing Research; Journal of Interactive Marketing and Journal of Marketing. He is a past member of the American Marketing Association’s Marketing Research Council, and he has garnered high-profile awards for his teaching and research accomplishments, including the Robert B. Clarke Outstanding Educator Award, given by the Direct Marketing Educational Foundation to honor overall achievement in direct / interactive marketing, 2007; David K. Hardin Award, for the best article of the year published in Marketing Research, 2007; Excellence in Teaching Award, awarded by Wharton MBA students, 2006-07; and the Paul E. Green Award for most significant contribution to the practice of marketing research, Journal of Marketing Research, 2006. He received a SB, SM and PhD from the Massachusetts Institute of Technology.
“OrderGroove is emerging as a disruptive force in the subscription world as a means of maximizing customer retention and lifetime value,” said Professor Fader. “I’ve been very impressed with my conversations with Greg and his team, and I’m eager to help OrderGroove move ahead as they focus on maximizing customer retention through convenience and an increase in subscription response. The industry’s focus is shifting towards retaining customers for the long term, and OrderGroove is at the forefront of this change by allowing retailers to compete on convenience and give customers complete control over their subscriptions.”
OrderGroove revolutionizes continuity programs while delivering retailers the revenue lifts they need. OrderGroove’s RetentionEngineTM Platform is a revolutionary new SaaS-based subscription platform that allows online retailers to successfully compete on convenience to lock in customers, drive repeat purchases and increase the frequency of those purchases. Through the RetentionEngine Platform, retailers can now easily offer and optimize the opportunity for shoppers to turn any purchase into a subscription or club that is easily managed within a shopper’s existing account. By leveraging aggregate continuity data across a merchant network and focusing on retention and sustained customer value as the areas where margins are made, OrderGroove is able to significantly boost revenue and simultaneously increase cost savings for retailers who are struggling to get more out of the billions they spend on customer acquisition (search, social, mobile) each year. OrderGroove also supercharges the customer experience by putting power back in the hands of the shopper with total control over delivery schedules, including the ability to accelerate, skip and cancel subscription orders within the retailer’s online store.
OrderGroove is a pioneer in continuity programs that deliver real value to consumers and retailers. The company’s revolutionary SaaS-based RetentionEngine Platform allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers – dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. The company is privately held and headquartered in New York, NY. For more information, please see www.ordergroove.com.