Betty Crocker® Warm Delights® Targets PMS: Now There’s Even an App for This

iPhone PMS SOS™ Application Rescues Couples from Nature’s Monthly Gift with Humor and the Comfort of Warm Chocolate

Sammi ‘Sweetheart’ Giancola, who is working with Warm Delights®, spotted in a PMS SOS tee. The new PMS SOS iPhone app helps Sammi lessen hormonal outbursts during that time of the month with chocolaty Warm Delights desserts. (Photo: Business Wire)

MINNEAPOLIS--()--Betty Crocker® Warm Delights® today announced its new campaign to provide relief (and some perspective) for PMS-affected couples with its PMS SOS iPhone application available through iTunes and the support of emotionally-charged Jersey Shore reality TV star Sammi “Sweetheart” Giancola.

In a recent survey1 distributed to more than 500 women aged 18 and older, nearly three in four (73 percent) of American women said they seek comfort in certain foods when they have their period. Seven in ten (71 percent) of these ladies said they specifically crave chocolate during this time every month.

Out of those women, 41 percent said that it makes them feel comforted, 37 percent said it makes them feel satisfied and 26 percent said it makes them feel happy.

“Speaking from experience, I know a warm, chocolaty treat like Warm Delights takes the edge off and the PMS SOS app helps me laugh at my ups and downs,” Sammi “Sweetheart” Giancola said.

Simply download the free PMS SOS iPhone application, and then register to receive monthly coupons for $1.00 off of one Betty Crocker® Warm Delights® Bowl or Betty Crocker® Warm Delights® Minis in any flavor. In addition to a Warm Delights coupon, PMS SOS users can tap into amusing tools to help women, and those who love them, survive the effects of PMS. No more guessing games, snapping at and later, apologizing. With the PMS SOS iPhone application, all parties know what's going on -- and with a mouth full of chocolate, she’ll find it hard to say anything she later regrets. PMS SOS tools include:

For the Girls:

  • A monthly alert when PMS is looming with a Warm Delights coupon
  • Avoid the Drama: funny e-Cards to warn friends of tense moments and erratic behavior
  • The Apology Crafter: pre-packaged apologies to get out of any sticky situations
  • Symptom Solver: learn what’s going on with you…and why none of it is your fault

For the Guys:

  • A monthly alert when PMS is looming with a Warm Delights coupon
  • Get It Right: advice on exactly what to say to dodge any landmines caused by your girl’s PMS
  • The Great Escape: carefully-crafted excuses to stay out of the way during that time of the month
  • Massage 101: practice foot massage with feedback to make sure you’re doing it right

In addition, fans of Warm Delights can also visit the Warm Delights Facebook page. You can learn more about PMS SOS and then answer the question, “What Makes You Crave?” to enter a weekly sweepstakes for great prizes, including free Warm Delights desserts.

“There’s nothing pleasant about that time of the month, for anyone, but we think Warm Delights can provide a little comfort. A warm chocolaty dessert and a good sense of humor is our recipe for survival,” said DyShaun Muhammad, Marketing Manager, General Mills, Inc. - Baking Products Division.

Warm Delights are available in six decadent flavors, including Creamy Milk Chocolate, Molten Caramel, Molten Chocolate, Fudgy Chocolate Chip Cookie, Peanut Butter Fudge Brownie and Hot Fudge Brownie. Warm Delights Minis are available in three flavors, including Molten Chocolate, Molten Caramel and Decadent Dark Chocolate. For more information on Betty Crocker® Warm Delights®, visit www.bettycrocker.com/products/warm-delights.

1 The Betty Crocker Warm Delights Survey was conducted by Kelton Research between September 2nd and September 9th, 2010 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. female population ages 18 and over. Results of any sample are subject to sampling variation. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.2 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6486435&lang=en

Contacts

Cone
Regan Dillon, 617-939-8470
rdillon@coneinc.com
or
General Mills
Pam Becker, 763-764-2470
Pam.Becker@genmills.com

Release Summary

Betty Crocker® Warm Delights® today announced its new campaign to provide relief (and some perspective) for PMS-affected couples with its PMS SOS iPhone application available through iTunes.

Contacts

Cone
Regan Dillon, 617-939-8470
rdillon@coneinc.com
or
General Mills
Pam Becker, 763-764-2470
Pam.Becker@genmills.com