VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a data-intensive buying platform for display, search, and social media, announced today the hiring of Adrienne Buhmann as the company’s new Director of Platform Solutions.
Adrienne’s experience at eBay rounds out the existing product team that includes AdECN alumni Ben Mottau, Director of Operations, and Jason Shue, Director of Desk Optimization.
“We’re delighted to have a rock star of her caliber joining our already stellar product team,” said Jeff Green, co-founder and Chief Executive Officer for The Trade Desk. “Adrienne’s extensive knowledge of the internet marketing industry, specifically her expertise in the optimization of Display and Search and how the two channels interact makes her a valuable addition to the team.”
Dave Pickles, co-founder and Chief Technology Officer said of the new hire, “Adrienne will be a driving force behind our product development and will help us to continue to deliver state of the art products.”
Prior to joining The Trade Desk, Adrienne’s work at eBay included changing the way the company bought media by developing and testing an optimization methodology to bid on display advertising. She took eBay from bidding on the very first exchange impressions to a sophisticated optimization and data platform that proved the success of real-time bidding at scale.
About The Trade Desk
Founded in 2009, The Trade Desk is a data-driven marketing suite that offers marketers a single place to buy all forms of online media buying. The Trade Desk sets the foundation for successful online spend by focusing on:
- Data protection
- Full funnel attribution and measurement across multiple channels
- Integration between Search, Social and Display
- Buying RTB display with unique tools
Some companies try to build capabilities in every channel, but The Trade Desk focuses on its core strengths – buying Display, and offering a platform to partners from a variety of channels.
The company is based in Ventura, CA with satellite offices in New York and San Francisco. For more information, visit http://www.thetradedesk.com.