SACRAMENTO, Calif.--(BUSINESS WIRE)--Today, the Green Technology Leadership Group (GTLG) announced the launch of an innovative new media campaign to oppose Proposition 23, an initiative on California’s November 2nd ballot that aims to suspend landmark environmental laws in the state. With the support of leading clean technology companies, the campaign is distributing a series of online videos that explain the environmental and economic opportunities lost by the passage of Proposition 23.
The GTLG’s “No on Prop 23” video campaign will focus on Proposition 23’s negative implications for environmental quality, job creation, clean technology innovation, and investment in California. The videos, which can be viewed at www.greentechleadership.org, will be disseminated to high-traffic websites to target over one million voters.
If approved by voters this November, Proposition 23 would suspend the implementation of The California Global Warming Solutions Act (Assembly Bill 32 or AB 32) until the state unemployment rate drops to 5.5% or below for four consecutive quarters. This stipulation would destabilize the investment market and prompt companies to reduce investment or relocate to other states and nations with strong environmental policies and incentives. In the race to lead the clean technology revolution, Proposition 23 will stunt the growth of California’s green economy.
The clean technology industry employs over a half-million Californians, and these jobs are growing at a rate more rapid than the statewide average. Since the implementation of AB 32, California has garnered over $9 billion of private investment capital and is the center for clean technology innovation. With the passage of Proposition 23, California would lose its market leadership and thousands of clean technology jobs.
AB 32 was enacted in 2006, requiring the state’s greenhouse gas emissions to be reduced to the levels of 1990 by the year 2020. To meet these goals, AB 32 provides the authority for implementing California’s Low Carbon Fuel Standard (LCFS) and Renewable Portfolio Standard (RPS), both of which create immediate demand for large-scale, low-carbon and renewable transportation fuel and electric power. AB 32 also authorizes California to create a market for greenhouse gas reduction credits. As part of this program, the California Air Resources Board (CARB) would develop protocols for certifying the low-carbon and other pollution-reduction attributes of clean energy technologies. Once these protocols are in place, California’s clean technology companies will have a powerful mechanism to sell their clean energy technology and products in the broader U.S. and global marketplaces.
Together, the RPS, LCFS and AB32 programs create the essential elements for California’s clean technology companies to invest billions of dollars in new equipment and technology, which will provide new jobs for California workers, enabling California to become a global leader in clean technology. A “Yes” vote on Proposition 23 jeopardizes both economic growth and the improvement of air quality in California, and delays the reduction in the emission of detrimental greenhouse gases.
About the Green Technology Leadership Group, No on Prop 23 PAC
This organization is committed to providing policy leadership for the sector to promote green technology innovation and create awareness of the environmental and economic benefits of a thriving green technology sector. Participants in the organization are leading companies and policy experts in the areas of renewable energy (solar, biomass, wind, and geothermal), alternative fuels, carbon management, energy efficiency, and other green technology innovations.