WisdomTree Emerging Markets Equity Income Fund (DEM) Receives 5-Star Overall Morningstar Rating TM

Beating 99% of Emerging Market Funds as of 9/30/10 1

Fund Focuses on Dividend-Paying Stocks of the Emerging World

NEW YORK--()--WisdomTree (Pink Sheets: WSDT - News), an exchange-traded fund (“ETF”) sponsor and asset manager, announced today that the WisdomTree Emerging Markets Equity Income Fund (DEM) recently received a 5-Star overall rating from Morningstar, Inc for three-year performance2 and outperformed the MSCI Emerging Markets Index by 6.77% based on Net Asset Value (NAV) since its inception as of September 30, 2010. DEM is a dividend-weighted ETF tracking the WisdomTree Emerging Markets Equity Income Index. (DEM ranked third out of 308 funds in the Morningstar U.S. Open End Diversified Emerging Markets Universe over a three year period)

Bruce Lavine, WisdomTree President & COO, commented, “DEM taps into two important investment trends, the economic growth potential of the emerging markets and the income potential of high dividend-paying stocks. Our research establishes that the emerging markets can be an attractive source of dividend income with aggregated dividend streams growing faster compared to the developed world.”

Mr. Lavine added, “Currently more than $80 billion is invested between two popular ETFs tracking the very same MSCI Emerging Markets Index. We believe we have created a strong alternative to these existing capitalization-weighted emerging markets ETFs.”

DEM Standardized Performance

       
Average Annual Returns as-of 9/30/10
FUND INFORMATION   TOTAL RETURN NAV (%)   MARKET PRICE (%)
Fund/Index Name   Ticker  

Expense
Ratio

 

Fund
Inception
Date

 

1-
Year

 

3-
Year

 

Since

Inception

 

1-
Year

 

3-
Year

 

Since
Inception

WisdomTree Emerging Markets Equity

Income Fund

  DEM   0.63%   7/13/2007   21.97   6.77   7.10   21.57   6.65   6.40
MSCI Emerging Markets Index               20.22   -1.48   0.33   20.22   -1.48   0.33
         

Source: WisdomTree

Performance is historical and does not guarantee future results. Current performance may be lower or higher than quoted. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Performance data for the most recent month-end is available at www.wisdomtree.com

The MSCI Emerging Markets Index is a free float-adjusted market capitalization index that is designed to measure equity market performance of emerging markets. As of May 27, 2010 the MSCI Emerging Markets Index consisted of the following 21 emerging market country indices: Brazil, Chile, China, Colombia, Czech Republic, Egypt, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Peru, Philippines, Poland, Russia, South Africa, Taiwan, Thailand, and Turkey. You cannot invest directly in an index.

WisdomTree shares are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Total Returns are calculated using the daily 4:00 p.m. EST net asset value (NAV). Market price returns reflect the midpoint of the bid/ask spread as of the close of trading on the exchange where Fund shares are listed. Market price returns do not represent the returns you would receive if you traded shares at other times.

DEM Average Annual Returns VS. Peer Group (Morningstar Diversified Emerging Market Funds)

                 
   

1-Year

 

2-Year

  8/1/2007-09/30/2010

Morningstar U.S. Open End (“OE”) Fund

Category: Diversified Emerging Markets

Total

Return

 

% of

Peer

Group

Beaten

 

Rank

in Peer

Group

 

Total

Return

 

% of

Peer

Group

Beaten

 

Rank

in Peer

Group

 

 

Total

Return

 

% of

Peer

Group

Beaten

 

Rank

in Peer

Group

WisdomTree Emerging Markets Equity

Income Fund

21.97%   80%   81   20.88%   82%   62   8.25%   99%   3
MSCI Emerging Markets Index 20.22%   62%   150   19.64%   78%   76   1.22%   70%   94

Morningstar U.S. OE Diversified Emerging

Markets Fund Category (Avg)

19.32%   53%   188   17.88%   47%   185   0.10%   46%   168
# of Peers in Fund Category 396   348   308
 

Source: Morningstar

Past performance does not guarantee future results.
Fund Market Price Total Return Data as of 9/30/2010, returns do not include front end loads. The Peer Group for WisdomTree Emerging Markets Equity Income Fund, and the MSCI Emerging Markets Index is the Morningstar US OE Diversified Emerging Markets Universe. The Morningstar rankings are subject to change each month.

©2010 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information.

1 The Peer Group for WisdomTree Emerging Markets Equity Income Fund and the MSCI Emerging Markets Index is the Morningstar U.S. OE Diversified Emerging Markets Universe.

2 For each fund with at least a three-year history, Morningstar calculates a Morningstar RatingTM metric each month by subtracting the return on a 90-day U.S. Treasury Bill from the fund’s load-adjusted return for the same period, and then adjusting this excess return for risk. The top 10% of the funds in each broad asset class receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars and the bottom 10% receive 1 star. The Overall Morningstar RatingTM for a fund is derived from a weighted average of the performance figures associated with its three-, five- and ten-year (if applicable) Morningstar RatingTM metrics. The WisdomTree Emerging Markets Equity Income Fund was rated against the following numbers of U.S.-domiciled open-end diversified emerging markets funds over the following time periods: 308 funds in the last three years. With respect to these open-end diversified emerging market funds, the WisdomTree Emerging Markets Equity Income Fund received a Morningstar RatingTM of 5 stars for the three-year period. Past performance is no guarantee of future results.

There are risks associated with investing including possible loss of principal. Foreign investing involves special risks, such as risk of loss from currency fluctuation or political or economic uncertainty. Fund’s focusing on a single sector generally experience greater price volatility. Investments in emerging, offshore or frontier markets are generally less liquid and less efficient than developed markets and are subject to additional risks, such as of adverse governmental regulation, intervention and political developments. Please read the Fund’s prospectus for specific details regarding the Fund’s risk profile.

Investors should consider the investment objectives, risks, charges and expenses of the funds carefully before investing. A prospectus, containing this and other information is available by calling 1-866-909-WISE. Investors should read the prospectus carefully before investing.

About WisdomTree

WisdomTree® is an exchange-traded fund (“ETF”) sponsor and asset manager using its own fundamentally weighted index methodology. WisdomTree also licenses its indexes to third parties for proprietary products and offers a platform to promote the use of WisdomTree ETFs in 401(k) plans. Approximately $9.4 billion in assets currently are managed by WisdomTree or are managed against WisdomTree Indexes. For more information, please visit www.wisdomtree.com. WisdomTree is the marketing name for WisdomTree Investments, Inc. and its wholly owned subsidiaries WisdomTree Asset Management, Inc. and WisdomTree Retirement Services, Inc.

WisdomTree Asset Management, Inc. is a registered investment advisor and is the investment advisor to the WisdomTree Trust and the WisdomTree ETFs. The WisdomTree Trust is a registered open-end investment company. Each WisdomTree ETF is a series of the WisdomTree Trust. WisdomTree Retirement Services, Inc. supports the use of the WisdomTree ETFs in retirement plans by financial professionals.

WisdomTree Funds are distributed by ALPS Distributors, Inc.

Bruce Lavine is a registered representative of ALPS Distributors, Inc.

WIS002686 (10/2011)

Contacts

Media Contact:
Stuart Bell
WisdomTree Investments, Inc.
(917) 267-3702
sbell@wisdomtree.com
or
WisdomTree Investor Relations Contacts:
KCSA Strategic Communications
Jeffrey Goldberger / Todd Fromer
(212) 896-1249 / (212) 896-1215
jgoldberger@kcsa.com / tfromer@kcsa.com

Contacts

Media Contact:
Stuart Bell
WisdomTree Investments, Inc.
(917) 267-3702
sbell@wisdomtree.com
or
WisdomTree Investor Relations Contacts:
KCSA Strategic Communications
Jeffrey Goldberger / Todd Fromer
(212) 896-1249 / (212) 896-1215
jgoldberger@kcsa.com / tfromer@kcsa.com