LOS ANGELES--(BUSINESS WIRE)--With the support of high-caliber talent including “Glee’s” Lea Michele and “The Biggest Loser’s” Bob Harper, AIDS Walk Los Angeles (AWLA) is joining forces with technology company Call-Em-All to send celebrity voice messages to local residents encouraging them to participate in the 26th annual AIDS Walk Los Angeles on October 17.
Lending their voices and support to reinvigorate the public’s response to the HIV/AIDS crisis, Michele and Harper joined other celebrities including Terri Hatcher, Patty Labelle and Suzanne Somers to record messages using Call-Em-All’s voice broadcasting platform. Each of their passionate messages urge residents to join the tens of thousands of participants who will take to the streets of West Hollywood and Los Angeles in support of AIDS Project Los Angeles (APLA) and 21 other critically important AIDS service organizations throughout Los Angeles County.
“We’ve been thrilled to partner with Call-Em-All for the past several years,” said Shona Borevitz, event director of AIDS Walk Los Angeles. “Donating their voice broadcasting technology to help raise awareness and much needed funds for the fight against HIV/AIDS is as an extraordinary example of their community leadership, corporate responsibility and human kindness.”
In addition to using the voice broadcasting platform to send celebrity messages, AWLA organizers are using Call-Em-All as another avenue for outreach to participants and volunteers to ensure a successful event.
“When organizing an event of this size, one essential element for success is effective communication,” said Craig E. Thompson, Executive Director of APLA. “Call-Em-All allows us to reach a large number of participants quickly and easily – so that we can communicate how vital their support is to the many thousands who depend on APLA’s direct services.”
The 26th annual AWLA will mark the fifth year that Call-Em-All has partnered with the organization.
“It’s a privilege to join others in the corporate community who are showing strong support in the fight against HIV/AIDS,” said Brad Herrmann, founder and CEO of Call-Em-All. “We hope the small role we play will give others a compelling reason to raise funds and awareness for those in need who are living with HIV/AIDS.”
To learn more about Call-Em-All, visit www.call-em-all.com. For more information on AIDS Walk Los Angeles, visit aidswalk.net.
About AIDS Walk Los Angeles
Since 1985, AIDS Walk Los Angeles has raised more than $66 million for HIV programs and services throughout Los Angeles County, and has grown into one of the largest AIDS fundraising events in the country. In 2009 alone, 30,000 participants, many of whom were members of 1,600 corporate and community teams, raised $3 million for AIDS Project Los Angeles and over a dozen other AIDS service organizations. For more information, visit aidswalk.net.
About AIDS Project Los Angeles
AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States , provides bilingual direct services, prevention education and leadership on HIV/AIDS-related policy and legislation. With more than 25 years of service, APLA is a community-based, volunteer-supported organization with local, national and global reach. For more information, visit www.apla.org.
Call-Em-All is an automated voice and text messaging service that allows any business to quickly communicate with their employees, clients or customers. The company’s software-as-a-service platform enables clients to send business-critical and event triggered voice and/or text messages to increase sales, optimize marketing investments and strengthen customer relationships. Call-Em-All’s voice and text messaging service is also available to individuals and community groups, including sports teams, churches and schools – enabling communication in minutes to groups of all sizes in a way that is fast, easy and affordable. For more information, visit www.call-em-all.com.