CHICAGO--(BUSINESS WIRE)--Metromix LLC, a joint venture between two of the nation’s largest media companies – Gannett Co., Inc. and Tribune Company – today announced Metromix Deals, a suite of new features on its websites that showcase exceptional deals and specials to its visitors who use the sites to plan nights out in their cities. The new features include both third-party deals aggregated from dozens of deal-of-the-day websites and other sources, as well as a new Metromix-branded Deals product available directly to local and national advertisers.
Metromix Deals (http://www.metromix.com/deals) provides young, social adults with a one-stop shop in a dedicated deals section, plus deals-related features integrated throughout the Metromix sites. Metromix Deals enables its users to discover new experiences and take advantage of great savings while planning their social calendars. Consumers can search deals by city, neighborhood, or category, view the day’s top deals on a map, and even plan far ahead by using the Metromix Deals calendar. For example, a group planning an after-work happy hour can identify which bars and restaurants offer the best deals at a particular time and location.
“Today consumers have to keep track of an overwhelming number of deal emails, deal-of-the-day websites and social media accounts , in order to ensure they are getting all the best deals offered in their city,” said Kara Walsh, Metromix CEO. “By aggregating deals from a variety of sources as well as our own, and making them a core part of the social planning experience, Metromix has added a hugely convenient feature set for its community of users. Our audience has always looked to us for information on local deals, so the new Metromix Deals destination is the natural extension of our ever-growing site.”
For advertisers, Metromix Deals offers a unique, integrated platform that presents their targeted consumers with relevant, time-sensitive deals right as they are making decisions about where to go and what to do. For additional impact, advertisers can take over the Deals section homepage and other components throughout the site by “re-skinning” them with their brand images and roadblocking the ad units. The comprehensive Metromix Deals platform gives advertisers the benefit of the powerful and trusted Metromix brand.
To develop the Deals offering, Metromix partnered with Chicago-based Local Offer Network (LON). LON facilitates the aggregation and distribution of deals from specialized deal-of-the-day and other offer sources, ensuring the Metromix community is informed of timely, relevant deals. LON’s VoucherPro™ technology and service platform will process and fulfill deals sourced directly by Metromix sales teams. These Metromix-branded deals will be syndicated across the web through LON, to other online publisher sites, extending the reach of Metromix Deals advertisers.
“Our goal was to provide Metromix users with the best deals while allowing our advertisers to reach a highly desirable audience in a content rich and engaging forum, at the exact time they are initiating purchase intent,” noted Jim Marzullo, Metromix VP of Operations and Business Development. "The partnership with Local Offer Network made that a reality. Our teams worked hand-in-hand to combine our vast coverage of venues and events with the most extensive, timely and relevant deals nationwide.”
“Metromix and Local Offer Network share a vision of giving consumers the right deals when they want them, and bringing advertisers the right consumers when they need them,” said Dan Hess, CEO and co-founder of Local Offer Network. “Metromix Deals is the realization of that vision, a major advance in multi-channel marketing, and the product of a true partnership between our companies.”
Metromix also partnered with FindMeSpecials.com to further enhance the offering in the new Deals section which is available on over fifty Metromix sites. New features will continue to be added over the coming months, including a Metromix Daily Deals email, geo-targeted mobile deals for the Metromix iPhone app and mobile sites, deals on event tickets, and enhanced social media functionality.
Metromix is a national network of local entertainment Web sites targeting 21- to 34-year-olds with information on where to go and what to do. Metromix was formed through a joint venture between Gannett Co., Inc. (NYSE:GCI) and Tribune Company, two of the country's largest media companies with newspapers, TV stations and Web sites in many of the nation's top markets. In late 2009 Metromix expanded into 27 new cities extending its reach to more than 50 top U.S. markets.
Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The Metromix network currently attracts over 4 million monthly unique visitors and generates almost 70 million monthly page views.