Healthline Networks Introduces New Wellness Media Network, Significantly Expanding Audience Reach and Targeting beyond Condition-Specific Categories

Healthline Media Network Sees Growth of Over 50% in Last Year

SAN FRANCISCO--()--Healthline Networks, a leading provider of intelligent health information services, today announced the formation of the Healthline Wellness Network. The Network will take advantage of the company’s HealthSTAT (Semantic Taxonomy Advertising Targeting) contextual content mapping technology to identify wellness content on partners such as AARP, AOL Health, iVillage Health, myOptumHealth and Yahoo! Health, and provides advertisers with high-quality, fully transparent reach against audiences attracted to healthy lifestyle editorial.

With the potential to reach more than 44 million unique visitors every month* -- 46 percent of all online health information seekers -- the Healthline Media Network is the largest advertising network in the health information category, growing by more than 50 percent from 2009 to 2010 and providing 60 percent greater reach than any other health advertising network. The Media Network ranks first in reaching Internet users who suffer in specific disease categories, including arthritis, asthma, high cholesterol, insomnia, osteoporosis and migraines/headaches. Now Healthline is augmenting its condition-specific reach with the Wellness Network to provide healthy lifestyle and consumer packaged goods advertisers with a scalable solution for reaching highly-engaged health information seekers.

“In the last year more than 175 million consumers in the United States have gone online to look for health information, the highest number ever,” said West Shell III, Chairman and CEO of Healthline Networks. “As these consumers take more control over their healthcare choices, they are using multiple online resources to create a healthier lifestyle and help prevent the onset of disease or better cope with managing an existing condition through nutrition and fitness. We will continue to add partners to our network as we expand the base of Healthline advertising offerings to include more wellness and healthy living content.”

The Healthline Media Network utilizes Healthline’s proprietary semantic taxonomy -- created by doctors and continually enhanced by the Healthline team of medical informatics specialists -- to dynamically map health content and deliver the most contextually relevant advertising. For more information on the Healthline Media Network, visit http://mediakit.healthline.com.

About Healthline

Healthline Networks is a leading provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of over 40 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

*comScore, August 2010

Contacts

Dotted Line Communications
Jennifer Conway, 978-463-0289
Jennifer@dottedlinecomm.com

Release Summary

Healthline Networks adds a Wellness Network to its advertising platform, which reaches 46% of all online health information seekers.

Contacts

Dotted Line Communications
Jennifer Conway, 978-463-0289
Jennifer@dottedlinecomm.com