The Stars of Mystery Science Theater 3000 Give the Vincent Price Classic House on Haunted Hill the RiffTrax Treatment on the Big Screen This Halloween

NCM Fathom and RiffTrax Team Up Again to Present a One-Night, LIVE Halloween Treat in Nearly 500 Movie Theaters Nationwide on October 28

CENTENNIAL, Colo.--()--Fans are in for a frighteningly hilarious Halloween evening in movie theaters on Thursday, October 28 when NCM Fathom and RiffTrax team up again, in association with CHUD.com, to present RiffTrax LIVE: House on Haunted Hill at 8:00 p.m. Eastern / 7:00 p.m. Central / 6:00 p.m. Mountain / 8:00 p.m. Pacific (tape delayed). The comedic masterminds behind the hit show Mystery Science Theater 3000 (MST3K) – Michael J. Nelson, Kevin Murphy, and Bill Corbett – will unleash their twisted sense of humor during this LIVE one-night Fathom event taking aim at the outdated effects, melodramatic acting and the inherent ghoulishness of the legendary Vincent Price in the 1959 cult classic House on Haunted Hill.

Tickets are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants are subject to change).

Broadcast live from The Belcourt Theatre in Nashville, Tenn., RiffTrax LIVE: House on Haunted Hill will also feature comedian Paul F. Tompkins who will riff an exclusive, never-before-seen short. Audience members will receive a few ‘treats’ at this Halloween Fathom event, including a free downloadable short, autographed digital photo of the guys and a free song by the RiffTones. A URL and code will be revealed at the end of the event to download these “digital goodies.”

House on Haunted Hill tells the tale of an eccentric millionaire, played by the famous face of horror Vincent Price, who invites five guests to spend the night at his mansion on Haunted Hill for a "haunted house" party. He informs the guests that whoever manages to survive the night will be awarded $10,000 each. However, as the night progresses, all the guests are trapped inside the house with ghosts, murderers and other terrors. In the hours that follow, the guests face an evening of mystery, intrigue, unimaginable terrors and murder.

"House on Haunted Hill has Vincent Price at his Vincent Price-iest and is a really fun movie — but just dumb enough to be perfect for our jokes," said Michael J. Nelson, RiffTrax creator and former host of the Emmy-nominated, Peabody Award-winning Mystery Science Theater 3000.

Despite its low budget, House on Haunted Hill did well at the box office for its day, inspiring Alfred Hitchcock to create his own horror masterpiece, Psycho.

“Halloween is a treat for fans of all ages and what better way to kick off the celebration than by poking a little fun at one of the most memorable cult horror classics of all time,” said Dan Diamond, vice president of NCM Fathom. “Team Vincent Price up with the RiffTrax gang and RiffTrax LIVE: House on Haunted Hill promises to be the ultimate scream.”

RiffTrax LIVE: House on Haunted Hill will be shown in 487 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures, R/C Theatres and Regal Entertainment Group movie theaters, as well as Arlington Theatre (Santa Barbara, CA), The Carolina (Asheville, NC) and the Palace Cinema 9 (South Burlington, VT), through NCM’s exclusive Digital Broadcast Network.

MST3K spent a total of 11 seasons on Comedy Central and the Sci Fi Channel in the late 1980s through 1999. The series featured a man and his robot sidekicks trapped in space by an evil scientist and forced to watch terrible science fiction B-movies. In each episode, the three make fun of each film, providing hilarious commentary or "riffing.” After the show’s run ended, Nelson created RiffTrax in 2006 to continue the “riffing” on blockbuster films such as Star Wars: Episode I and Star Trek. RiffTrax are downloadable online and can be played along with the film, providing a unique and amusing commentary throughout the course of the movie. The RiffTrax team made their big screen debut in August of 2009 with RiffTrax Live: Plan 9 from Outer Space, returned in December with RiffTrax LIVE: Christmas Shorts-Stravaganza!, and most recently took on a cult classic with RiffTrax LIVE: Reefer Madness in August.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 172 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.2% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About RiffTrax.com

RiffTrax.com is a high-growth Web 2.0 business featuring the hilarious DVD commentaries of Michael J. Nelson — Star of the legendary Mystery Science Theater 3000. At RiffTrax.com, for just a couple of dollars each, you can download feature-length commentaries by Mike (plus other starts of MST3K and guest celebrities such as “Weird Al” Yankovic, Neil Patrick Harris, Joel McHale and Fred Willard) and listen to these “RiffTrax” in sync with your favorite DVDs or pre-synched via Video On Demand. It’s like watching a movie with your funniest friends. RiffTrax also has a growing interactive community, and has just launched iRiffs, where anyone can upload their own commentary on any movie or online media and sell it to fans worldwide. For more information, visit www.rifftrax.com.

About CHUD.com

CHUD.com (Cinematic Happenings Under Development) is one of the premier entertainment websites, having operated since the late 1990's when the internet was still an unknown commodity for film discussion and opinion. Over its lifespan it has become a daily bookmark for millions of fans across the world as well as Hollywood's best and brightest filmmakers. Featuring one of the smartest and most diverse communities of film fans, CHUD.com and its brand has a reach that has crossed over into television, print, and the multiplex. “The Sewer,” as it's known to its fans, is constantly evolving to keep its audience energized and its editorial staff on their toes.

Contacts

NCM Fathom
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Goodman Media for NCM Fathom
Heath Fradkoff, 212-576-2700
hfradkoff@goodmanmedia.com
or
Nicole Summer, 212-576-2700
nsummer@goodmanmedia.com
or
RiffTrax
Josh Gemma, 858-794-8500 x109
josh@rifftrax.com

Release Summary

Fans are in for a frighteningly hilarious Halloween evening in movie theaters on Thursday, October 28 with RiffTrax LIVE: House on Haunted Hill at 8 p.m. ET/7 p.m. CT/6 p.m. MT/8 p.m. PT (delayed).

Contacts

NCM Fathom
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Goodman Media for NCM Fathom
Heath Fradkoff, 212-576-2700
hfradkoff@goodmanmedia.com
or
Nicole Summer, 212-576-2700
nsummer@goodmanmedia.com
or
RiffTrax
Josh Gemma, 858-794-8500 x109
josh@rifftrax.com