BURLINGTON, Mass.--(BUSINESS WIRE)--e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced Peter Ockerbloom has joined the company as executive vice president of sales. In this role, Ockerbloom will be responsible for leading the company’s global sales strategy to package and deliver best-in-class solutions that will drive increased revenue for clients.
“Peter’s proven success, extensive experience in the media industry and his strong relationships with Fortune 500 companies are vital as we continue our focus on helping large enterprises solve their most complex marketing challenges,” commented John Rizzi, president and CEO of e-Dialog. “The addition of Peter further expands our ability to deliver solutions in a meaningful and relevant way for our clients globally and will help drive the execution of our vision in the burgeoning multichannel market.”
Ockerbloom brings more than 17 years of experience in major account sales and sales leadership with Boston Globe Media to e-Dialog. As the vice president of display advertising for The Boston Globe and Boston.com, Ockerbloom led the strategy for selling multiplatform solutions to Fortune 500 customers as well as to local advertisers in this very competitive space. His leadership of a high performing team of sales professionals in local and national sales offices helped drive significant year-over-year growth at Boston.com for the past five years. Prior to this position, Ockerbloom held additional roles with the Globe, including retail advertising director, corporate sales account manager, and classified automotive advertising sales.
“Sophisticated marketers are looking for integrated solutions across all of their customer touch points, both to improve the customer experience and to simplify their internal processes,” commented Ockerbloom. “e-Dialog’s strong heritage in e-mail marketing coupled with its aggressive expansion into multichannel solutions including mobile, social and offline channels positions them right where my former clients were telling me they needed to be. I am excited to join the leadership team at e-Dialog as we leverage our integrated marketing offerings to deliver breakout results for our clients.”
e-Dialog’s appointment of Ockerbloom follows the company’s recent acquisitions of M3 Mobile and database marketing solutions provider MBS, as well as an exclusive partnership with social media management systems supplier Spredfast. With established expertise in creating highly targeted customer communications, e-Dialog now provides the capabilities for brands to meet consumer expectations for relevance in the channel of their choice.
Ockerbloom currently serves on the board of advisors for Good2gether.com, and is a former member of the board for Quadrant One and the Advertising Club of Boston. He will report directly to Rizzi.
Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.
Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.
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