PALO ALTO, Calif.--(BUSINESS WIRE)--Auditude, a leading video advertising management and monetization company based in the U.S. with an extension in London, today announced that it has partnered with UK broadcaster Channel Five, to manage and serve its online video advertising. This new partnership also marks Auditude’s expansion in the UK market.
Auditude’s “content aware” proprietary platform will manage Channel Five’s newly relaunched Demand Five VoD service, powering its impressive growth online and dramatically reducing the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content.
According to Jonathan Lewis, Channel Five’s Head of Digital Media, “We’ve long recognized the need to expand the advertising options available on Channel Five’s sites and those of growing network of syndication partners. After a comprehensive review of the video ad platforms, we identified Auditude as the partner best capable of powering our growing investment in on-demand video and our overall online video catalog.”
Five is joining a group of Auditude deployments across many of the largest video sites including Comcast Interactive Media’s portfolio, Dailymotion, Major League Baseball, Sony Music Group, Universal Music Group and Yahoo!, among others.
“It’s an honor to establish Auditude in the UK market, working with a partner with the stature of Channel Five,” said Damian Scragg, Vice President, International Sales and Services, at Auditude. “Auditude is delighted to have been selected as the platform to support Channel Five’s online video initiatives and growing investment in online content.”
Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), Category Winner from On Hollywood’s Top 100, The Hollywood Reporter’s Digital Power 50, Business Insider’s 2010 Top 100 Most Valuable Private Companies and France’s NetExplorateur award for technology and innovation. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.
About Channel Five
Channel Five is one of the UK’s four main TV networks. Since launching in 1997, it has built a reputation as a channel with strengths in children’s programming, factual entertainment, news and features. It also offers the best in overseas programming such as CSI and The Mentalist. Channel Five, along with its two digital channels, Fiver and Five USA, is 100% owned by publishing group Northern & Shell, which acquired the business from pan-European media company RTL Group in July 2010.