New Firm Arises to Deliver Private-Label SaaS to the Channel: VAR Dynamics

Unsolicited reseller demand for SaaS sparks company to transform identity to channel-exclusive model

Formerly The Message Center, VAR Dynamics opens doors with over 100 partners on-board

SAN JOSE, Calif.--()--The Message Center, which formerly sold hosted services direct to customers, today announced its transformation to VAR Dynamics, a new company providing Software-as-a-Service solutions exclusively to VARs and other channel companies worldwide.

As the SaaS and cloud markets continue their rapid growth, VAR Dynamics (VDI) enables channel partners to quickly capture SaaS opportunities with a wide range of their own private-labeled services. Those services include hosted versions of Exchange, Dynamics CRM, MobileAccess for Dynamics CRM, SharePoint, Blackberry BES, Zimbra, NotifySync, GoodLink, Email Archiving and Secure Messaging.

“We didn’t find the channel, the channel found us,” said Tony Francisco, President and CEO of VAR Dynamics. “Through 2007 we had only three SaaS resellers, but then they started contacting us. Since then our channel has expanded to over 100 channel partners even though VAR Dynamics has thus far done zero channel outreach or marketing. That speaks to the surge in the SaaS market generally and to the quality of VDI’s offerings specifically. So we made the logical decision to re-architect the company to be channel-centric and provide an attractive private-label option for resellers.”

A major focus of VDI’s product development strategy is mobility. Last year a strategic partnership was announced jointly with TenDigits Software, a leading provider of mobility solutions for Microsoft (MSFT: NASDAQ) and its Dynamics CRM platform. “Comprehensive use of Dynamics CRM via smartphones is becoming critical for many organizations,” said Derek Warburton, Vice President of Sales at TenDigits. “We’re very pleased that VAR Dynamics is offering TenDigits MobileAccess to their Dynamics CRM community to enhance productivity and effectiveness for field staff.”

With partners in 12 countries, VAR Dynamics’ channel includes leading cloud service providers such as CallTower and Jamcracker as well as VARs with a strong focus on the expanding SMB market for SaaS like Rhino Network Solutions and Wireless IQ.

"Jamcracker enables communications and IT service providers to become Cloud Service Brokers and provide "best of breed" cloud services to their customers,” said Steve Crawford, VP of Marketing and Business Development for Jamcracker. “Toward that end, we have been pleased for several years to deliver The Message Center's communications and collaboration services to our customers and channels. With the transformation to VAR Dynamics, this partnership will further our goal of offering the broadest selection of leading cloud services."

VAR Dynamics is a privately-held corporation that is self-funded, 100% debt free and profitable.


VAR Dynamics is a provider of world class, private-label Software-as-a-Service (SaaS) exclusively through channels. Our comprehensive suite of hosted services was architected from the ground up and includes hosted Microsoft Exchange, Microsoft Dynamics CRM, Microsoft SharePoint, RIM BlackBerry, email, secure messaging and much more. VAR Dynamics’ Partner Program is designed to enable VARs, Systems Integrators, and other channel partners to market a full compliment of value-added SaaS to their customers with speed and agility to capture new high-margin revenue streams. VAR Dynamics is a privately-held company headquartered in San Jose, California.


VAR Dynamics
Darrek Porter, 404-394-1347

Release Summary

A new company, VAR Dynamics, launches in response to demand from the channel for cloud services. Growth in SaaS and cloud computing enables company to launch with over 100 channel partners on board.


VAR Dynamics
Darrek Porter, 404-394-1347