PlayJam Gains Mass UK Distribution via Freeview

LONDON--()--PlayJam expands its games network across the UK’s most popular digital TV platform Freeview via set top boxes sold by Tesco, the leading mass merchandiser.

Tesco’s Freeview boxes delivering PlayJam via a dedicated interactive TV channel have been on sale since June 2010. A connected PlayJam service will be available in IPTV Freeview boxes from Autumn 2010 onwards. Around 18M UK households currently watch Freeview on their main or second sets, and Tesco expects to sell some 10M Freeview boxes over the next 3 years.

PlayJam’s casual games network is also distributed via Sony and Samsung’s connected TV services, digital TV operators including Sky and Dish TV (US) as well as interactive programme guides created by Rovi. Currently available in millions of homes across the globe, PlayJam recently revealed positive usage of its service including conversion rates from free to pay players of 56%, unique repeat games purchase per month of 4.8 and annualized ARPU at £65.76 ($101.66).

A pioneer in connected and Over The Top (OTT) TV games content with over 12 years’ international operating experience, PlayJam has generated over 6 billion downloads from its library of 500 casual games during the last few years. Delivering an integrated and accessible user experience across digital TV, mobile and online platforms, PlayJam is the only games service that brings TV and social networks into play. With chat and messaging functionality built into PlayJam networks, users accumulate PlayJam points for every game played via a single account that can then be redeemed for prizes. Smooth interoperability between platforms is made possible by the company’s sophisticated and highly resilient back-end management system, facilitating billing, centralized accounts and real-time reporting.

PlayJam recently struck an exclusive global distribution deal with the world’s largest puzzle provider Puzzler Media to offer its quality content across PlayJam’s TV network within a dedicated ‘Puzzler’ branded zone. Initially appearing on Sky, PlayJam’s ‘Puzzler’ zone will be rolled out across its entire connected TV network. PlayJam is continually developing and aggregating games for its global audience, all of which have global rights clearance.

Chairman and Founder of PlayJam Jasper Smith, says, “By extending our distribution via Freeview, many more UK households are likely to start PlayJamming. Our huge library of over 500 titles offers free and pay-to-play games for all the family and with Freeview boxes usually found in at least 2-3 rooms per home, frequency of play should also increase.”

Notes:

About PlayJam

PlayJam is the world’s largest connected games network, now available across digital TV, mobile and online platforms. We offer a huge selection of fun yet challenging casual games that include free, play-to-play and skill-based titles. Our players love them too, having generated over 6 billion downloads during the last few years. With an average dwell time of 23 minutes, PlayJammers cite a 99.3% overall satisfaction rate.

We originally emerged in 1999 as one of the first ever interactive broadcast channels through Canal Sat in France and BSkyB in the UK. Since then, we clocked up appearances in millions of digital TV homes throughout the US, Europe, Africa and Asia. Re-acquired by our founder Jasper Smith, we’re now a global leader in connected and Over The Top TV games content, continually developing and aggregating new titles to add to our 500-strong library. Our new, fully integrated service combining social gaming and a rewards scheme is being distributed via millions of devices through some of the world’s leading media businesses and consumer electronics manufacturers. Become a PlayJammer today at www.playjam.com.

Contacts

Schmedia
Diane Mckaye
Tel: +44-7771-926726
Email: diane.mckaye@schmedia.co.uk

Release Summary

PlayJam expands its connected games network across the UK’s most popular digital TV platform Freeview via set top boxes sold by Tesco, the leading mass merchandiser.

Contacts

Schmedia
Diane Mckaye
Tel: +44-7771-926726
Email: diane.mckaye@schmedia.co.uk