PALO ALTO, Calif.--(BUSINESS WIRE)--Auditude, a leading video advertising management and monetization platform, today announced that it has partnered with Allied Pacific Sports Network (APSN), based in China and Hong Kong, to deliver dynamic insertion of advertising into live games online. APSN exclusively distributes Major League Baseball (MLB) live streaming and other content to Korea, China, Hong Kong, Macau, Singapore, the Philippines, Thailand, Indonesia and Vietnam. The first implementation of Auditude’s proprietary ad platform for APSN occurred during the 2010 Major League Baseball All-Star Game.
“It was through the MLB’s definitive recommendation of Auditude as well as their reputation in the marketplace that led us to a clear-cut decision to partner with them,” said Peter Schloss, CEO of APSN. “Auditude’s platform will allow us to sell and insert exponentially more ads from a greater pool of advertisers, ultimately creating a much richer experience for our viewers and more ad revenue for APSN.”
Live events present an interesting advertising challenge because the streams appear at various lengths and often cannot be preprogrammed due to breaks in the content such as timeouts or inning changes. Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configurations, overlays and interstitial advertisements. As an example of Auditude’s success in this area, in the first few months of working with the MLB in the U.S. via Auditude’s partnership with Yahoo!, 3 million ad impressions per day and 90 million a month were generated.
“APSN is a leading provider of on-demand sports in Asia and we’re excited to work with them to effectively monetize MLB live games in that region,” said Adam Cahan, CEO of Auditude. "The partnership allows us to expand our footprint with our international partners.”
Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform provides a video ad management solution for monetizing premium video content from sales rights, to forecasting, to ad serving and optimizing performance.
Auditude works with some of the largest names in online video Clients include Comcast, Dailymotion, Major League Baseball, MySpace Music and Video, Universal Music Group, and Yahoo!, among others.
Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!.
Auditude has won numerous awards including the AO250 (one of the top 250 Private Companies in America), Category Winner from On Hollywood’s Top 100 (2008-10), The Hollywood Reporter’s Digital Power 50 and France’s NetExplorateur award for technology and innovation. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.
About Allied Pacific Sports Network
Allied Pacific Sports Network ("APSN") provides live and on-demand sports content throughout Asia via the Internet, officially-licensed sports-focused websites, interactive media, mobile telephones, and other wireless devices. APSN has offices in Beijing, Shanghai and Hong Kong. APSN is a subsidiary of the Allied Pacific Group, a diversified, integrated group of companies engaged in the financial services, investment management, real property development and investment, energy, and media sectors.