GSI Commerce Appoints Deann Harvey Chief Sales Officer for Global Marketing Services Division

Harvey to lead global sales to extend reach and drive revenue for clients

KING OF PRUSSIA, Pa.--()--GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing solutions, today announced Deann Harvey has joined the company as chief sales officer for its Global Marketing Services division. In this newly developed role, Harvey will be responsible for leading the division’s global sales strategy to expand its reach and drive more revenue for clients.

“Deann’s proven success developing and implementing global sales and marketing strategies is instrumental as we continue to extend our reach into new and existing verticals,” said Chris Saridakis, chief executive officer of GSI’s Global Marketing Services division. “With the addition of Deann, we will be able to build a team focused on providing clients with quality, integrated interactive marketing solutions on a global scale. I am confident that Deann’s ability to foster strong relationships with clients will take the division to the next level.”

Harvey joins GSI from PointRoll, a leading provider of digital marketing solutions and technology, where she served as senior vice president of global sales and oversaw the global sales and marketing strategy for the company. At PointRoll, Deann was instrumental in implementing the sales strategy that expanded its rich media adoption into the consumer goods, retail and automotive industries. Prior to PointRoll, she was Midwest director for Maxim, where she was the first cross-platform salesperson to drive revenue growth across print, online and marketing properties.

“It is great to be part of a company that is focused on providing cutting-edge, quality-driven solutions that are designed to drive more business for its clients,” said Harvey. “GSI works with leading brands and retailers that span across the globe, and I am excited to be part of a team that will help to expand the current client portfolio.”

The division’s appointment of Harvey follows recent appointments of Bill Mills, vice president of corporate development, and Scott Proctor, chief technology officer and head of quality. Since announcing marketing services as a key initiative in 2007, the division has emerged as an important contributor, fueled by strong organic growth and the acquisitions of e-Dialog, Silverlign, Pepperjam, MBS, M3 Mobile Marketing and, most recently, retargeting technology provider FetchBack Inc. The Global Marketing Services division contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 1,000 employees.

Harvey will report directly to Saridakis.

About GSI Commerce

GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contacts

GSI Commerce Inc.
Kelly Henry
Director, Corporate Marketing
610-491-7474
news@gsicommerce.com

Contacts

GSI Commerce Inc.
Kelly Henry
Director, Corporate Marketing
610-491-7474
news@gsicommerce.com