Disney Book Group Launches Rick Riordan’s New Five-Book Series, The Heroes of Olympus, on October 12 with a Live Webcast from the Laydown Event for Book 1, The Lost Hero

New Series Returns to the Legendary Camp Half-Blood Made Famous From the Blockbuster Percy Jackson & the Olympians Series

2.5 Million Copy First Printing of The Lost Hero

Disney Book Group Launches Rick Riordan's New Five-Book Series, The Heroes Of Olympus, On October 12 With A Live Webcast From The Laydown Event For Book 1, The Lost Hero (Graphic: Business Wire)

WHITE PLAINS, N.Y.--()--On October 12, 2010, join fellow demigods and go back to Camp Half-Blood with the most-anticipated new series of the season, The Heroes of Olympus, by bestselling author Rick Riordan. Disney Book Group (DBG) reveals plans for the largest gathering of demigods via a live webcast on the October 12 laydown for the first book in the series. The Lost Hero has a 2.5 million copy first printing and will be available simultaneously in hardcover, audiobook and eBook formats. The eBook teaser chapters of The Lost Hero has had more than 10,000 downloads to date.

The dedicated website for the series, www.heroesofolympus.com launched today with a first look at The Lost Hero book trailer, webcast viewing information, never-before-seen character art, tour information, and much more. Fans can join The Lost Hero celebration with Rick Riordan at Camp Half-Blood live, via a free webcast through the website. The event kicks off at 7pm Eastern, 6pm Central, 5pm Mountain, 4pm Pacific on October 12. Fans signed into the webcast will have the exclusive opportunity to experience the launch festivities including a very special announcement from Rick Riordan. Downloadable event kits will be available on the website for fun ideas and activities to host your own The Lost Hero launch party.

“Excitement for Rick’s new series is a testament to his loyal fanbase,” said Jeanne Mosure, senior vice president, group publisher Disney Publishing Worldwide, “Kids, parents, teachers, librarians and bookstores have supported Rick and his books since Disney Book Group published his first children’s book, The Lightning Thief, in 2005. And this October, we’re so proud to bring fans The Lost Hero, the first book in his third children’s book series, The Heroes of Olympus.”

In Heroes of Olympus, Rick Riordan returns to the world of Camp Half-Blood. Here, a new group of heroes will inherit a quest. But to survive the journey, they’ll need the help of some familiar demigods. The Heroes of Olympus is a five book series and will have a new book published each year through 2014. In support of the release of The Lost Hero, Riordan will embark on an 11-city tour launching in Austin, Texas and continues on to Houston, TX; St Louis, MO; Kansas City, MI; Denver, CO; Phoenix, AZ; Salt Lake City, UT; Portland, OR; Los Angeles, CA; San Francisco, CA; and San Antonio, TX.

20 million books are in print in the US across Riordan’s two series, Percy Jackson & the Olympians and The Kane Chronicles and the books have been sold into more than 35 countries. Both series are mainstays on the New York Times, USA Today, Wall Street Journal, Publishers Weekly, and IndieBound bestseller lists. The official Percy Jackson fan page on Facebook (www.facebook.com/percyjackson) has more than 240,000 “likes,” and will include a tab for The Heroes of Olympus.

About the author

Rick Riordan (www.rickriordan.com) is the author of The Kane Chronicles, Book One: The Red Pyramid as well as all the books in the #1 New York Times best-selling Percy Jackson and the Olympians series: The Lightning Thief; The Sea of Monsters; The Titan's Curse; The Battle of the Labyrinth; and The Last Olympian. His previous novels for adults include the hugely popular Tres Navarre series, winner of the top three awards in the mystery genre. He lives in San Antonio, Texas, with his wife and two sons.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, with over 250 million children’s books and over 400 million children's magazines sold each year. Disney Publishing Worldwide includes the vertically integrated publishing imprints Disney Book Group in the U.S., Disney Libri in Italy and Libros Disney in Spain as well as an extensive worldwide licensing structure. DPW also publishes a range of children’s magazines globally including Topolino, Le Journal de Mickey and Donald Duck as well as family titles in the U.S. which include Disney FamilyFun and Disney en Familia. Disney English is DPW’s English language learning business, including Disney English centers in China and a worldwide retail licensing program. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books and magazines in 85 languages in 75 countries.

The Heroes of Olympus, Book One: The Lost Hero by Rick Riordan

ISBN: 9781423113393       Laydown Date: 10/12/2010       Price: $18.99 Ages 10 and Up

www.heroesofolympus.com

www.disneybooks.com

 

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6426401&lang=en

Contacts

Disney Publishing Worldwide
Deborah Bass, 818-544-0682
deborah.bass@disney.com

Contacts

Disney Publishing Worldwide
Deborah Bass, 818-544-0682
deborah.bass@disney.com