Tremor Media to Deliver Advanced Video Advertising Formats in HTML5

Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad

NEW YORK--()--Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, today announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

Contacts

Media:
Brew Media Relations for Tremor Media
Dorothy Jean, 212-677-4835 x12
tremormediapr@brewpr.com

Release Summary

Tremor Media today announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media will first enable these advanced formats on the Apple iPad.

Contacts

Media:
Brew Media Relations for Tremor Media
Dorothy Jean, 212-677-4835 x12
tremormediapr@brewpr.com