LOS ANGELES--(BUSINESS WIRE)--MarketShare Partners, the leading cross-marketing optimization company, today announced that it has acquired JovianDATA, a marketing business intelligence and data analytics technology firm. The acquisition will allow MarketShare Partners to significantly expand its breadth of marketing resource allocation modeling capabilities. Additionally, it will accelerate the speed and efficiency of data handling on behalf of clients. Financial terms of the deal were not disclosed.
“Today’s marketers are becoming increasingly sophisticated about how they measure ROI and allocate their total marketing and promotional activities, and they want to optimize that using real-time analytics,” said Wes Nichols, Co-Founder and CEO of MarketShare Partners. “JovianDATA will enable us to analyze larger data sets faster and more efficiently, which will ultimately lead to a very precise, real-time simulation and optimization across offline and online marketing. This will provide our clients with an entirely new world of transparency into their marketing spend allocation.”
The acquisition will allow MarketShare Partners to handle and analyze massive amounts of data volumes at more granular levels and at much greater speed. Additionally, JovianDATA’s technology will allow the company to provide its clients with more periodic, on-demand updates to track and optimize their ongoing campaigns more effectively. As part of the acquisition, JovianDATA’s employees, based both in San Jose, California and Bangalore, India, will join MarketShare Partners’ team. Parveen Jain, JovianDATA’s Co-Founder and CEO, will join the company’s Board of Advisors, and Satya Ramachandran will continue to lead the engineering operations in India.
“This is the right move for JovianDATA,” said Parveen Jain, Co-Founder and CEO of JovianDATA. “MarketShare Partners is the thought leader in predictive modeling and cross-marketing optimization and has very strong momentum in the marketplace. JovianDATA has built a ground-breaking and innovative business intelligence platform, and the combination will provide unparalleled marketing optimization capability that will help MarketShare Partners take their clients to the next level.”
“The acquisition of JovianDATA allows us to significantly enhance our data management capabilities to scale our business and gives us the computational horse power we need to incorporate granular, real-time data into our optimization platform,” said Peter Kellis, Chief Products Officer of MarketShare Partners. “We are also excited that JovianDATA’s world-class engineering team is joining our product team. They are a great addition to our company’s top-notch scientists and mathematicians.”
Terence Kawaja of LUMA Partners served as the strategic advisor to MarketShare Partners.
About MarketShare Partners
MarketShare Partners is the industry’s leading cross-marketing optimization firm that is transforming the world of resource allocation and marketing measurement. Founded in 2005, MarketShare Partners has helped companies of all sizes enhance their advertising and sales programs, including many of the world’s most recognizable brands. By evaluating key drivers of a company’s business, MarketShare Partners helps nearly half the Fortune 50 marketers and numerous global agencies make smarter decisions regarding where to most effectively spend their marketing, sales and promotional dollars, as well as some of the world’s largest media owners make more consultative, higher value add, integrated sales. For more information, go to www.marketsharepartners.com.
JovianDATA is a leading marketing business intelligence and data analytics technology firm. The company has developed patent-pending technologies that run complex queries on massive data sets in seconds. This enables marketers to make in-flight campaign adjustments to optimize their return on investment and campaign results. At the heart of the JovianDATA solution is a cloud-based analytics platform, JovianInsights, which manages huge data volumes from multiple advertising data sources (e.g., display, search, video, TV). JovianInsights for Campaign Effectiveness and Media-Mix Optimization are the first two applications that provide the analytics and insights needed for in-flight, cross-media campaign adjustments. The applications provide attribution correlation, audience segmentation and other marketing capabilities to help digital marketers optimize campaign performance. For more information, go to www.joviandata.com.