CHICAGO--(BUSINESS WIRE)--Groupon (http://www.groupon.com), a shopping website that offers daily deals on the best local goods, services and cultural events in more than 230 markets around the world, recently launched in six new cities: Bakersfield, Calif.; Charleston, S.C.; Hartford, Conn.; Calgary, Alberta; Edmonton, Alberta and Ottawa, Ontario.
“Groupon continues to expand the reach of social commerce,” said Rob Solomon, Groupon president and chief operating officer. “We're excited about bringing our new subscribers great deals with the coolest merchants in their cities.”
Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving approximately $400 million for millions of subscribers in North America.
“Groupon is a fun and collaborative way to bring buyers and sellers together,” said Solomon. “We offer consumers a deal they can’t get anywhere else and deliver new customers—and revenue—directly to merchants.”
Launched in November 2008, Groupon pioneered a new form of collective buying and sparked the social commerce phenomenon. Since then the site has expanded to 29 countries and more than 13 million subscribers. Groupon employs more than 1,200 people worldwide.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in more than 230 markets across the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
For more information on Groupon apps for the iPhone and Android, visit www.groupon.com/mobile.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.