OAKLAND, Calif.--(BUSINESS WIRE)--Apparently undeterred by a rash of consumer complaints and the filing of a national class action lawsuit, Apple, Inc. has continued to market its iPad tablet as an outside computing device, according to Scott Cole & Associates, APC, the law firm that filed the lawsuit.
The lawsuit, filed in San Francisco on July 23, 2010, alleges that Apple engaged in a marketing campaign that promised functionality of the iPad outdoors and/or in warm conditions indoors, yet the computer routinely shuts down quickly in such situations. “Apple claims the iPad can be used in the sun, in your car, and in warm climates up to 95 degrees,” explains Scott Cole, the principal attorney for the plaintiffs. However, Cole notes that “numerous reports, going back months now, explain that the device shuts down in temperatures as low as the mid-70s. Did Apple really not know about this before it sold nearly four million units?”
Since launching the iPad in April, Apple has advertised the product at http://www.apple.com/ipad/ as suitable for warm environment use, including as an outdoor e-reader, an over-the-stove cooking aid and a vehicle interactive mapping tool -- usages that are unrealistic, if not outright dangerous. “Sticking the iPad to your motorcycle’s gas tank with Velcro and expecting it to work for more than a block or two is absurd,” explains Cole. “Continuing this unrealistic marketing campaign may be profitable in the short term, but it denies consumers the right to make informed purchasing decisions. That’s unlawful.” The lawsuit, entitled Baltazar, et al. v. Apple, Inc. (USDC Case # C10-03231EMC), seeks damages and a Court Order stopping all illegal advertising of the iPad.
Oakland-based Scott Cole & Associates, APC is one of California’s premiere class action law firms and is devoted to representing individuals in employment and consumer rights litigation. For more information about the firm, visit www.scalaw.com or contact Scott Cole at (510) 891-9800 or firstname.lastname@example.org