MINNEAPOLIS--(BUSINESS WIRE)--Dairy Queen® and DQ® Grill & Chill® locations nationwide have today officially launched the new Mini Blizzard® Treat, a smaller Blizzard Treat size. The debut of the new size comes during the 25th birthday year of DQ's signature treat.
"Our Blizzard Treat brand continues to have a positive impact on our sales and the addition of the Mini will only enhance those numbers,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “The new Mini offers a size and value that appeals to a variety of consumers.”
The Dairy Queen system has generated extensive excitement for the Mini Blizzard Treat over the last four months. Since April, the Dairy Queen custom-designed Blizzard®mobile has traveled the U.S. and Canada offering free new Mini Blizzard Treats, activities, games, music and a chance to win prizes, all while raising awareness and funds for Children’s Miracle Network as part of the 25th birthday celebration of the Blizzard Treat.
In most DQ restaurants, the new Mini Blizzard Treat will be priced between $1.99 and $2.49. The launch of the Mini Blizzard Treat will be supported by national advertising throughout August.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
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