NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today introduced NOOK for Android, a fun and easy-to-use Barnes & Noble eReading experience for those with Android-based smartphones and devices. The new application is the latest addition to Barnes & Noble’s slate of free, popular eReader software and the only Android eReader application offering the ability to share eBooks with friends.
The new Android app is also the first eReader software to feature Barnes & Noble’s new NOOK-centric branding, leveraging the strength of the company’s NOOK brand across its entire eReading offering. NOOK for Android will soon be followed by an updated NOOK for iPhone®, NOOK for iPad™, and others in the coming months. The new eReader software branding aligns with the company’s current NOOK offering – NOOK 3G and NOOK Wi-Fi® eBook Readers, and the recently announced NOOKstudy™ online study platform and software solution for higher education.
NOOK for Android offers those with devices using Android OS 1.6 and higher the ability to shop Barnes & Noble’s expansive eBookstore of more than one million eBooks, including new releases, bestsellers and free classics, and download titles in seconds. Any customer’s personal Barnes & Noble eBook library – purchased on a NOOK eBook Reader, online at BN.com or on another BN eReader-enabled device – will easily sync to their device in seconds so their library goes wherever they go.
NOOK for Android offers a fun and immersive eReading experience with the ability to customize text with many font styles and sizes, an easy-to-use navigation bar, reading in landscape and portrait modes, and graphical page turns. It is also the first Android eReader application to offer digital lending. Using Barnes & Noble’s unique LendMe™ technology, customers can easily share eligible eBooks for up to 14 days with friends, who can enjoy these digital titles on a NOOK eBook Reader, iPad, iPhone, iPod touch® and PC enabled with free BN eReader software.
“NOOK for Android is customizable, fun and easy to use and we’re excited to deliver the most-requested version of our free eReading software to the growing number of mobile customers using Android-based devices,” said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com. “Android customers can enjoy the great NOOK eReading experience on their mobile device, including access to our vast digital catalog and their personal B&N digital library at their finger tips. And, of course, Android users can now enjoy Barnes & Noble’s unique eBook lending feature to share their favorite eBooks with friends.”
Added Gottlieb, “With NOOK for Android, and the other renamed software to follow, customers can also easily recognize and have confidence in Barnes & Noble’s NOOK brand to provide them with a fun and easy-to-use eReading experience on any device of their choosing.”
Key features available in NOOK for Android include:
Those signing up for a new BN.com account when downloading the new application, will also find three Barnes & Noble Classics Series eBooks – Dracula, Little Women and Pride & Prejudice – in their libraries, along with samples of two current bestselling eBooks.
NOOK for Android is now available at www.bn.com/nookforandroid. Barnes & Noble continually enhances its eReader software and will add new features to its Android offering this summer including highlights and notes, a search library and look-up feature, library grid-view and more. For more information on free BN eReader (soon to be renamed NOOK) software and apps, please visit www.bn.com/ebooks/download-reader.asp.
The Barnes & Noble Digital Library Advantage
Barnes & Noble’s Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on a variety of devices as well as on BN.com. In addition, Barnes & Noble’s use of ePub format and Adobe technology allows customers to read all of their digital content across a growing universe of devices.
About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products offer customers a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive eBookstore of more than one million digital titles, and the ability to enjoy content across the widest variety of devices. NOOK eBook Readers are the most full-featured, dedicated eReading devices on the market, featuring a color touch screen for navigation along with a best-in-class E-Ink® display. NOOK 3G ($199) offers both free 3G wireless and Wi-Fi® connectivity and NOOK Wi-Fi ($149) features Wi-Fi connectivity. In Barnes & Noble stores, customers with NOOK devices can access free Wi-Fi connectivity, enjoy the beta Read In Store™ feature to browse many complete eBooks for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble is the only company to offer digital lending for a wide selection of eBooks through its LendMe™ technology, available exclusively through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com. NOOK devices are also available at Best Buy stores and www.bestbuy.com.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/ebooks/download-reader.asp. Customers can access and read eBooks from their personal BN digital library on devices including iPad®, iPhone®, iPod touch®, BlackBerry®, Android™ and HTC HD2™ smartphones, HP computers, PC, and Mac®. Barnes & Noble will soon offer NOOKstudy™ (www.nookstudy.com), an online study platform and software solution for higher education.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 720 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Through Barnes & Noble’s NOOKTM eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOKTM LendMe™, Read In Store™, More In Store™ and Lifetime Library™ are trademarks of Barnes & Noble, Inc.
Wi-Fi® is a registered trademark of the Wi-Fi Alliance.
Android ™ is a trademark of Google Inc.
Social Media Links:
Follow B&N on Twitter: www.bn.com/twitter
Become a fan of our Facebook Page: http://www.facebook.com/barnesandnoble
Subscribe to our channel: http://www.youtube.com/user/BNStudio