Sometrics’ GameCoins.com Challenges Gamers, Hits Success with New Unique “Missions”

Game Coins and Partnering Publishers, Including GameDuell, Atlus Online and NHN, Find User Acquisition Success by Offering Missions for Virtual Rewards

E3 Expo 2010

LOS ANGELES--()--Sometrics’ GameCoins.com, the virtual goods marketplace that launched during E3 last month, is seeing exceptional growth in engagement for online publishers and their respective games via the platform’s new “missions” system. Benefiting both players and publishers, the recently launched system aims to introduce new users to select online games in a fun and exciting way by tying game mechanics to marketing campaigns.

GameCoins.com’s missions encourage players to reach in-game milestones where they are rewarded with Game Coins currency, which can then be used for further advancement in the game. GameCoins.com is tracking a mission completion rate of 86 percent, with 98 percent of those completions being first-time players of the game. Additional incentives, such as being rewarded for informing friends through Facebook about missions completed, offer players extra ways to earn the virtual currency. More than 50 percent of players are taking advantage of these incentives, resulting in additional viral exposure for the games.

“Our early success with GameCoins.com has been an exciting development in game marketing and has helped get new users engaged with the right game for them,” said Luis Ongil, Managing Director Americas, GameDuell. “When Sometrics approached us with the GameCoins.com mission concept, we realized we could fill a need that we have been looking for with user acquisition. We are certainly looking forward to doing many additional missions on GameCoins.com.”

After entering the market with a focus on monetization and optimizations solutions, GameCoins.com is Sometrics’ latest venture into the online game space. In addition to GameDuell, Atlus Online, IMVU, GamersFirst, LOLapps, NHN and 5th Planet Games, several other online game publishers are currently utilizing GameCoins.com missions.

“With mission-based offers, gamers can easily reap rewards simply by doing what they love, playing games” said Ian Swanson, founder and CEO of Sometrics. “With GameCoins.com, we are helping publishers monetize their products and find new, dedicated players who might never have found their games without participating in the missions. It’s a great way to increase user acquisitions and revenues.”

GameCoins.com is a virtual goods marketplace and destination site featuring top free-to-play online games and other leading virtual worlds and social games. Designed to create excitement and promote the sharing of real game experiences through exclusive raffles, missions and more, members earn and spend Game Coins on the games they already love, as well as newly discovered favorites.

About Sometrics

Founded in 2007 and based in El Segundo, Calif., Sometrics helps publishers monetize free-to-play online video games, social applications, casual games and virtual worlds through virtual currency with one of the industry’s most advanced offer solution and payment managers. With Sometrics, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company has a global inventory of offers ranging from surveys, trials, videos, shopping and more, working with many of the top publishers in the online gaming space.

Sometrics is also the company behind GameCoins.com , a virtual marketplace and community site featuring top free-to-play games and virtual worlds. The marketplace allows gamers to earn and spend Game Coins on virtual currency, hard-to-find items and more. To find out more information about Sometrics or GameCoins.com, please visit: http://www.sometrics.com or http://www.gamecoins.com.

Sometrics was the first recipient of capital from the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included big brands – AT&T and Greycroft Partners co-invested. In October 2009, Sometrics closed a Series B round of financing led by Steamboat Ventures and included the Mail Room Fund and Greycroft Partners.

Contacts

Wonacott Communications, LLC
John Hardin, 310-477-2871 x667
jhardin@wonacottpr.com
or
Lindsey Latham, 310-477-2871 x665
llatham@wonacottpr.com

Contacts

Wonacott Communications, LLC
John Hardin, 310-477-2871 x667
jhardin@wonacottpr.com
or
Lindsey Latham, 310-477-2871 x665
llatham@wonacottpr.com