SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Blimpie®, the sub shop known for slicing it fresh, is introducing a new menu line encouraging healthy, active lifestyles called The Lighter Stuff. Featuring six new items, The Lighter Stuff menu will be available in all participating Blimpie locations nationwide beginning July 19.
To mark this healthy step, Blimpie has teamed up with pro football running back Chris “Beanie” Wells to share the news about The Lighter Stuff offerings. Beanie Wells, a strong and very fit athlete, is the epitome of health, and the ideal choice for the official spokesperson for Blimpie’s health-conscious campaign. The Lighter Stuff menu is comprised of six deliciously healthy items, all less than 400 calories and six grams of fat.
“Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine,” said Wells. “Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals. I love all the options from The Lighter Stuff menu, but my favorite sub is the Deli Trio.”
The following items are featured on The Lighter Stuff menu:
“It’s becoming increasingly important for restaurants to offer healthier menu options, but never at the expense of taste,” said Nola Krieg, R&D Chef for Blimpie. “The Lighter Stuff menu delivers with a handful of delicious subs and a salad. We skimped on the calories, but not on the taste!”
Every sub and salad at Blimpie is made with fresh-sliced meats and crisp vegetables. The quality of the ingredients adds to the nutritious value and appetizing taste. With the freedom to customize any sub or salad, Blimpie customers can make any item on the Blimpie menu healthier by asking for no cheese and/or dressing and adding extra veggies.
“I order my subs with extra pickles. It adds taste without adding any significant fat and calories,” said Krieg on her trick to a nutritiously delicious sandwich.
Visit Blimpie’s official Facebook page at www.facebook.com/blimpie to see what makes Blimpie a slice above the rest.
Headquartered in Scottsdale, Ariz., Blimpie serves freshly-sliced, deli style sandwiches made with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to approximately 1,000 franchised restaurants across the U.S. and Kuwait. In 2006, Blimpie became part of Kahala, one of the fastest growing franchising companies in the world with a portfolio of 12 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com.
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