SAN FRANCISCO & SEATTLE--(BUSINESS WIRE)--Building an unparalleled online and mobile powerhouse that connects with tens of millions of entertainment consumers, Flixster Inc. and BuddyTV today announced a new long-term partnership to bring advertisers closer to moviegoers and TV fans.
The collaboration of Flixster and BuddyTV brings together the leading social and mobile brands in entertainment, creating the ultimate social network for entertainment fans: Flixster is the world’s biggest online movie community – comprising both Flixster and Rotten Tomatoes – and BuddyTV is the largest independent online TV community.
With three distinct branded entertainment environments, the partnership offers innovative opportunities for advertisers to reach a combined U.S. audience of more than 20 million people a month online. An additional 7 million users each month use Flixster’s popular mobile apps for the iPhone, iPad, Android-powered devices, BlackBerry and Palm Pre.
“Together, Flixster and BuddyTV will reach more passionate entertainment influencers than anyone else in the market,” said Joe Greenstein, co-founder and CEO of Flixster Inc. “This is a terrific partnership that capitalizes on each company’s growth in social networking, mobile and online to reach a huge and influential audience of trendsetting consumers.”
Flixster recently hired veteran ad sales leader James Smith to expand its ad sales organization. Smith was most recently CRO at The Huffington Post, and was previously in executive sales roles at Ad.com, AOL and Sony Online Entertainment.
“Combining the leading social and mobile entertainment sites in TV and movies provides advertisers with an opportunity to connect and surround digitally savvy entertainment consumers exactly when they are making decisions about how to spend their leisure time and leisure dollars,” Smith said.
According to a recent McKinsey & Co. research report, two-thirds of the consumer economy is influenced by personal recommendations, and Flixster has created the leading destination for moviegoers to share their views on the latest films. Likewise, BuddyTV has built the top independent online community for TV fans, with news, updates, photos and information on the most popular TV shows.
“We are hugely excited about the partnership between Flixster and BuddyTV,” said BuddyTV co-founder Andy Liu. “This is a great blend of two fast-growing brands, which together will connect with an enormous segment of movie and TV lovers.”
For advertisers, the combination of Flixster, Rotten Tomatoes and BuddyTV will be represented in the U.S. by Flixster Inc.’s sales teams in Los Angeles, New York, San Francisco and Seattle.
Founded in 2006 and based in San Francisco, Flixster Inc. operates the world’s most popular movie communities, including Flixster.com (www.flixster.com) and RottenTomatoes.com (www.rottentomatoes.com), as well as leading apps on Facebook, MySpace, iGoogle, iPhone, BlackBerry and Android-powered devices. Together, Flixster’s communities provide the most comprehensive movie information online – including a database of more than 250,000 movies; 2.3 billion user reviews; 500,000 critic reviews; and more than 20,000 trailers and videos. A privately held company, Flixster also has offices in New York and representatives in Los Angeles and Seattle.
BuddyTV is the largest independent website for TV fans. Each month, more than 8 million fans read articles, watch videos, talk to writers and other fans, and play games like Fantasy TV and trivia. It’s a vibrant and lively community brought together by a common love of TV. The company is headquartered in Seattle, Wash.
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