MarkNet Alliance Partners with eRealInvestor to Integrate Property Analysis Solution for Online Auctions

eRealAnalyzer™ will integrate directly in listings, allowing buyers to evaluate a home or commercial property before bidding or buying

SPRINGFIELD, Ill.--()--MarkNet Alliance announces a partnership with eRealInvestor to bring an integrated property analysis solution, eRealAnalyzer™, to its online bidding platform. For the first time in the auction industry, bidders now have the ability to place online bids directly from inside a property analysis solution, allowing them to see the short-term and long-term investment potential of a property in real-time as they bid. The eRealAnalyzercovers every buyer and property type, from a numbers-conscious homebuyer to a sophisticated investor looking at a multi-unit commercial building. This interactive system has generated increases in auction website usage of up to 20 minutes per user in auctions where the solution has been incorporated, and winning bidders have used the system multiple times before winning the auction.

Recent additions to the eRealAnalyzermake it an ideal way to do sensitivity analysis on multi-unit properties. The latest feature enhancements to its dashboard-like interface include multiple leases, various loan types and terms, and reimbursement variables. In addition, with integrated rental listings, the solution makes analyzing a potential investment purchase very easy, even to a novice investor, whether the investor is local or out-of-state.

“eRealInvestor’s product is the ideal solution in today’s tumultuous market to help buyers understand how a property might perform under different purchase scenarios,” said Matt Corso, MarkNet Alliance COO. “This is yet another measure MarkNet is taking to ensure that our members are maximizing the value of their efforts in online sales and marketing.” With the integration of the eRealAnalyzer into MarkNet’s platform, MarkNet members do not have to do any additional work when entering a property into the system to ensure that the eRealInvestor solution is available to buyers.

By utilizing eRealAnalyzer, auctioneers gain multiple benefits, including greater levels of bidder participation, higher bids, and increased selling prices. Furthermore, eRealInvestor's one-click property reports can be easily incorporated into blogging or social networking services such as Facebook or Twitter.

"It is incumbent upon sellers who wish to differentiate and attract the highest selling price to provide the most compelling online resources," said Mike Genstil, founder and CEO of eRealInvestor. "Auctioneers who have used our solution are repeat customers. Winning bidders are using eRealAnalyzer several times before winning the auction.”

The eRealAnalyzerprovides web-based access to all the financial modeling and graphs needed to make investment decisions without having to buy or install software or manage spreadsheets. Spreadsheets and PDF reports can be instantly exported, saving buyers and agents hours from having to do their own analysis.

Genstil added, "eRealAnalyzer makes property evaluation simple and instantaneous. Buyers and investors are drawn into the listing and can experiment with different scenarios. It's a win-win-win for buyers, sellers, and auctioneers and real estate brokers, and we are excited to offer our solution to MarkNet members."

For more information about eRealInvestor and to view a demo of the eRealAnalyzer solution, visit www.erealinvestor.com.

eRealInvestor, Inc., has developed eRealAnalyzer™, the real estate industry's first one-click away financial analysis application. eRealAnalyzer powers the online analysis of thousands of properties listed on real estate portals and real estate agent websites. In addition, www.eRealInvestor.com lists over one million resale, for sale by owner, and foreclosure properties, all easily searched and analyzed by financial criteria. The company was founded in 2007 by executives with decades of real estate investment and software development expertise to simplify the process of identifying and analyzing the best real estate deals.

During this critical time in the economy, MarkNet offers a unique business model to liquidate property in a timely manner.

MarkNet Alliance, a national network of 37 established auction companies in 22 states who have joined together in order to do better business, offer the latest technology and most importantly offer a national presence with local expertise. MarkNet Alliance is composed of companies who are the current leaders of the auction industry with past and current office holders in the National Auctioneers Association (NAA). Some of the positions that have or are currently held by members are Chairman of the Board for the NAA, NAA President, NAA Vice-President, NAA Education Institute Board Members, Board of Directors of the NAA, National Auctioneers Foundation, as well as many state level leaders. For more information about MarkNet Alliance please visit www.marknetalliance.com.

Contacts

MarkNet Alliance
Matt Corso, 1-888-307-6545

Release Summary

MarkNet Alliance announces a partnership with eRealInvestor to bring an integrated property analysis solution, eRealAnalyzer™, to its online bidding platform.

Contacts

MarkNet Alliance
Matt Corso, 1-888-307-6545