In Case You Missed Avnet Electronics Marketing at the Medical Design & Manufacturing East Show

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A demonstration of Renesas BoardID, solutions for product security, which are ideal for preventing product cloning and misuse in medical applications. As well, there were demonstrations on Renesas microcontroller solutions for medical electronics requiring high reliability and long life cycle.

MD&M East 2010

PHOENIX--()--Didn’t make it to see the demonstrations in the Avnet Electronics Marketing Americas booth at the Medical Design & Manufacturing (MD&M) East show? That’s okay -- Avnet, Inc. (NYSE: AVT) will come to you.

Avnet Electronics Marketing Americas is bringing a taste of the show to its website, offering brief video versions of what it exhibited on the show floor including a product security solution that prevents product cloning and misuse in medical applications. A demonstration of a microcontroller solution for medical electronics is shown as well for designs that require high-reliability and long life cycles. Also available is a demonstration video of a radio frequency identification (RFID) IC embedded with a unique identifier (UID), allowing for safety, security, anti-counterfeiting and disposable manufacturing. You’ll see how applications and systems can benefit from the integration of closed loop embedded and enterprise level systems based on the ISO15693 vicinity read 13.56MHz standard utilizing passive RFID smart tag technology. The videos are available at:

“Working closely with our suppliers and value added service partners, Avnet offers a wide variety of protection products for the medical device community,” said Ed Smith, president of Avnet Electronics Marketing Americas (EMA). “Because not everyone can make it to the MD&M East show, it is important that designers of the next generation of medical devices have the latest information and tools available - right at their fingertips.”

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended June 27, 2009, Avnet generated revenue of $16.23 billion. For more information, visit

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Avnet Electronics Marketing
Bethany Helvie, Public Relations, 480-643-7183

Release Summary

Check out the demos from Avnet Electronics Marketing at the MD&M East 2010 show.


Avnet Electronics Marketing
Bethany Helvie, Public Relations, 480-643-7183