Zoran Corporation Licenses RealD Format for Delivery of High Quality 3D Content on Consumer Electronics Products

Support for RealD Technology Integrated into Zoran’s Multimedia Processors for New Generation of HD 3D TVs, Set-Top Boxes and Consumer Electronics

SUNNYVALE, Calif. & LOS ANGELES--()--Zoran Corporation (NASDAQ: ZRAN), a global leader in semiconductors for consumer electronics, and RealD Inc., a leading 3D technology provider for cinema, home and professional applications, announced today that Zoran has licensed the stereoscopic RealD Format and will incorporate support for 3D content delivery and display technology into its TV, set-top box and Blu-ray products. Zoran’s TV reference design with integrated RealD 3D support is available now.

Manufacturers of set-top boxes, televisions and other consumer electronics products that use Zoran’s SupraHD®, SupraXD® and VaddisHD® multimedia processors can now support content delivered in the RealD Format and display high-definition 3D with no additional hardware required.

“Supporting the RealD Format is an important element in our strategy to provide comprehensive, high-quality 3D TV capabilities in Zoran’s TV, set-top box and Blu-ray player solutions,” said Ram Ofir, Senior Vice President and General Manager, Home Entertainment division, Zoran Corporation. “The RealD Format has been adopted by many major consumer electronics companies and is already being used for live 3D event broadcasts by satellite and cable operators. Integrating the RealD Format will help Zoran provide cost-effective 3D TV products that will be compatible with today’s HD broadcast infrastructure and support the coming wave of 3D content in the home.”

“Our relationship with Zoran will enable a seamless integration of the RealD Format by consumer electronics companies and set-top box manufacturers, allowing them to deliver high definition 3D content without incremental hardware costs,” added Bob Mayson, President of Consumer Electronics at RealD.

The RealD Format is a patented version of a side-by-side 3D formatting technology. It utilizes a unique set of filters and other technology to multiplex left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today’s HD infrastructure, including existing HD set-top boxes and DVRs, to any 3D-enabled display type. The side-by-side format was recently named in HDMI Specification Version 1.4a as a mandatory format for the transmission of 3D content between devices.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With over two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran’s proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top-box, DVD, digital camera, multimedia mobile phone and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

About RealD Inc.

RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD’s extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit its website at www.reald.com

Zoran, the Zoran logo, SupraHD, SupraXD and VaddisHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contacts

RealD
Rick Heineman
310-339-9347
rheineman@reald.com
or
Zoran Corporation
Betty Watkins
408-523-4373
betty.watkins@zoran.com

Contacts

RealD
Rick Heineman
310-339-9347
rheineman@reald.com
or
Zoran Corporation
Betty Watkins
408-523-4373
betty.watkins@zoran.com