SKYY Vodka® Celebrates Sex and the City 2 with a Blue Carpet Full of Glamorous Consumer Promotions

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field

Patricia Field with her Limited Edition Sex and the City 2 SKYY Vodka Bottle (Photo: Business Wire)

SAN FRANCISCO--()--The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of the movie, including a sweepstakes that is every girl’s dream come true; advance screenings, including one hosted by Mr. Big, Chris Noth; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails.

Cocktail Couture Sweepstakes
The SKYY Vodka Cocktail Couture Sweepstakes gives fans a chance to enter to win the real Sex and the City experience, including a once-in-a-lifetime trip to New York City, where they will receive a VIP fashion consultation, a new wardrobe and a chance to meet the one and only Patricia Field, the legendary fashion icon and official costume designer for Sex and the City. Consumers can enter for a chance to win at www.skyy.com or on Facebook at www.facebook.com/skyyvodka. (Sweepstakes only valid in states that meet legal requirements. Entrants must be at least 21 years of age. No purchase necessary. Full sweepstakes details and legal guidelines available online at www.skyy.com.)

Limited-Edition Bottle
In honor of the much-anticipated release of Sex and the City 2, Patricia Field has also put her own special twist on the iconic, cobalt blue SKYY Vodka bottle. The first limited-edition bottle in the history of SKYY Vodka offers fans the rare opportunity to celebrate in high style, and to shake up some deliciously sophisticated cocktails truly worthy of this epic film event. The limited-edition Sex and the City 2 SKYY Vodka bottle is available at select retailers on May 1, and each bottle is adorned with an exclusive discount off movie tickets through Fandago.com® (where legal).

Advance Screenings
If fans can’t wait for the film’s national debut, SKYY Vodka is hosting a series of glamorous screenings on Wednesday, May 26, the evening before the box office opens. Allowing SKYY Vodka fans to be among the first to see the film, these Sex and the City 2 screenings are scheduled to be held in Boston, Chicago, Dallas, Los Angeles, Miami, Las Vegas, Kansas City, Atlanta, Houston and SKYY’s hometown of San Francisco. The invitation-only Las Vegas SKYY Vodka advance screening of Sex and the City 2 at the stunning new ARIA Resort & Casino at CityCenter is scheduled to be hosted by none other than Mr. Big himself, Chris Noth. Each event will feature VIP Cocktail Couture receptions and fantastic consumer giveaways (where legal). SKYY Vodka Fans on Facebook will get all of the necessary details first in order to sneak past the velvet rope this May. Join SKYY at Facebook.com/skyyvodka or www.SKYY.com for more information.

Cocktail Couture
Whether or not you can attend one of the glamorous SKYY advance screenings of Sex and the City 2, you can always experience the true meaning of Cocktail Couture at local bars and restaurants around the country with Patricia Field-designed giveaway items and signature cocktails. In honor of the film’s release, SKYY has created a delectable array of cocktails inspired by the movie, such as the “Glamour Gal,” “Red Over Heels,” “Park Avenue Princess,” “Blonde Ambition” and the “Mr. Manhattan.” Cocktails will be available at fine establishments all across the United States starting in May. Recipes can be found at www.skyy.com or www.facebook.com/skyyvodka.

About SKYY Vodka

SKYY Vodka was first conceived in 1992 by an inventor looking to create the world’s smoothest vodka. SKYY revolutionized the spirits industry with its proprietary quadruple-distillation and triple-filtration process that consistently ensures exceptional quality. Distilled in the US with American grain and 100-percent pure filtered water, SKYY Vodka is the leading domestic super-premium vodka in the US.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Sex and the City 2

The fun, the fashion, the friendship: Sex and the City 2 brings it all back and more as Carrie (Sarah Jessica Parker), Samantha (Kim Cattrall), Charlotte (Kristin Davis) and Miranda (Cynthia Nixon) take another bite out of The Big Apple—and beyond—carrying on with their busy lives and loves in a sequel that truly sparkles.

Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris Noth. Michael Patrick King directs from his own screenplay, and also produces the film with Sarah Jessica Parker, Darren Star and John Melfi. New Line Cinema Presents, In Association with Home Box Office, In Association with Village Roadshow Pictures, A Darren Star Production, A Film by Michael Patrick King, Sex and the City 2, to be released nationwide on May 27, 2010 by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

© 2010 Warner Bros. Entertainment, Inc. All Rights Reserved.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6269370&lang=en

Contacts

The Rose Group
Lauren Lundy
310-280-3710
lauren@therosegrp.com
or
Skyy Spirits
Dave Karraker
415-315-8000
dave.karraker@skyy.com
or
Warner Bros. Pictures
Ekta Farrar
818-954-2708
ekta.farrar@warnerbros.com

Contacts

The Rose Group
Lauren Lundy
310-280-3710
lauren@therosegrp.com
or
Skyy Spirits
Dave Karraker
415-315-8000
dave.karraker@skyy.com
or
Warner Bros. Pictures
Ekta Farrar
818-954-2708
ekta.farrar@warnerbros.com