Aeromexico Announces New Products and Services to Enhance Passengers’ Travel Experiences

A One-Day Service Flying Option, Preferred Seating Service, User-Friendly Travel Tools and Business Partnership

MEXICO CITY--()--Aeromexico announced today new innovations, products and customer services at the Tianguis Turistico tourist fair in Acapulco. New innovations include growing service offerings to the airline’s predominant domestic destinations through the “Voy Vuelvo” (fly and return in one day) option the airline is implementing.

The airline’s new alternative will help strengthen Aeromexico’s presence in the Mexican Southeastern and Gulf regions by offering connecting flights through Veracruz; consolidating the airlines’ number of flights in strong U.S. markets with the scheduling of red eye flights; supplementing markets to feed the Guadalajara, Monterrey and Hermosillo hubs, and standardizing flight connections transit times to guarantee reliability of the airline’s on time performance.

“We will offer more than 1,300 weekly flights to all Voy Vuelvo destinations with 200 additional weekly round-trip flights to key destinations, such as Acapulco, Cancun, Ciudad Juarez, Chihuahua, Culiacan, Guadalajara, Merida, Monterrey, Tampico, Veracruz, Villahermosa and Zihuatanejo in Mexico, and to international destinations, such as Chicago, Houston, Los Angeles and New York,” said Andres Conesa, CEO of Aeromexico. “In addition, Grupo Aeromexico total network service will grow from 1,700 to 1,900 weekly round-trip flights.”

Aeromexico also announced its new “AEROMEXICO PLUS” product, a new seating class service between the Clase Premier and Economy class cabins that includes the sale of preferred seats located in the two front rows on the airline's next generation Boeing 737 aircraft. Aeromexico Plus passengers will be entitled to preferred boarding and customer services at Clase Premier check-in counters, among other important benefits.

The airline’s digital media reinforcement program will now allow international passengers to access Aeromexico’s flight information through Orbitz, Expedia and Travelocity websites, thanks to the airline’s 2009 sales level category, while offering on the new aeromexico.com website the Fare Families option which passengers can use to compare different family categories and their features.

“All of these new products and services are framed within our new image campaign titled, “WHEREVER YOUR DREAMS TAKE YOU”, a concept that is based on the fact that we believe trips are more than simple travel from one destination to another,” said Conesa. “Trips are full of dreams and excitement, regardless of whether your travels are based on leisure, family or business needs,” added Conesa. “Passengers on each segment have a dream, and passengers and dreams are two causes that drive and inspire Aeromexico.”

The CEO also mentioned the agreement the airline recently signed with Groupe Aeroplan -an international leader in loyalty programs based in Canada-, through which Aeroplan will purchase minority shares in Aeromexico’s Club Premier frequent flyer program.

One of the major benefits Club Premier Members will immediately start to notice as a result of this alliance is the segmentation and speed of messages, emails and general announcements they receive from the airline that will offer greater flexibility in designing and implementing valuable promotions.

“Forthcoming changes in the Club Premier Program will offer greater availability of award ticket seats on Aeromexico, growing possibilities for Club Premier Members to be able to redeem their Premier Kilometers or Miles for free travel, thus further enhancing the value of each Kilometer or Mile they accrue,” said Conesa. “I know passengers will be delighted with these changes that will continue to position Club Premier as the most attractive loyalty program in Mexico.”

Some of the changes made to the Club Premier program will allow passengers to redeem their Premier Miles or Kilometers for travel on the entire modern Aeromexico fleet as of June 1, 2010, as they will no longer be limited to date, class or seat restrictions. The number of Premier Miles or Kilometers required for redemption purposes will be determined at the time Club Premier Members finalize their individual transactions.

Moreover, Aeromexico reaffirms its position as the major airline in Mexico, which leads the domestic market, offers the largest number of long-range flights, and is the only airline in Latin America to serve three continents.

The above mentioned announcements are all new additions apart from Aeromexico’s recent 2.0 digital platform launch, its alliance with Sabre Airline Solutions to start operating the newest and most modern reservations system for travel agencies, and the fresh cabin crew uniforms the airline featured at the DFashion show.

About Grupo Aeroméxico

Grupo Aeroméxico is comprised of four subsidiaries: AeroMéxico, Mexico’s major transcontinental airline; AeroMéxico Connect; charter airline AeroMéxico Travel; and EMA, the Group’s aircraft maintenance division. Its fleet includes Boeing 777, 767, and 737 aircraft, MD80s, and next generation Embraer 145 and 190 jets.

Grupo Aeroméxico operates out of its main hub in Terminal 2 at the Mexico City International Airport. It serves cities in Mexico, the United States, Central and South America, Europe and Asia with close to 600 daily flights.

AeroMéxico is a founding member of the SkyTeam global airline alliance partnering nine members: Aeroflot, AeroMéxico, Air France, Alitalia, China Southern, CSA Czech Airlines, Delta Air Lines, KLM, and Korean Air, and two Associate Airlines: Air Europa and Kenya Airways. SkyTeam offers its passengers mileage accrual and redemption benefits, global flights and single check-in processes. It also operates a worldwide system of more than 13,133 daily flights covering 856 destinations in 169 countries. This infrastructure serves SkyTeam’s 384 million annual passengers across the globe.

Contacts

U.S. Media Contact:
Veronica Villalon
PACO Communications
O: (312) 226-7830
C: (708) 721-1493
vvillalon@pacocommunications.com
www.pacocommunications.com

Release Summary

Aeromexico announces new products and services to enhance passengers’ travel experiences with a one-day service flying option, preferred seating service and user-friendly travel tools

Contacts

U.S. Media Contact:
Veronica Villalon
PACO Communications
O: (312) 226-7830
C: (708) 721-1493
vvillalon@pacocommunications.com
www.pacocommunications.com