Brightkite’s Group Text Brings Location to Everyone

New Product Gives Text Messaging a Free, Group and Location-Enabled 2.0 Refresh

SXSW 2010

AUSTIN, Texas--()--SXSW Interactive--Brightkite, the social discovery network that helped pioneer the location-based check-in two years ago, today unveils Group Text, a new service that brings location to the world’s most widely used, most social data application.

Group Text is a free service that works on SMS, the Web and mobile Web, iPhone or an iPod touch. Group Text works for everyone – you don’t need to be a member of Brightkite or any other social network, so everyone can join the conversation.

With Group Text, you can:

  • Set your location for each message so you always know where your friends are, and they don’t have to constantly ask, “Where are you?”
  • Send a text to a group so when anyone replies, everyone gets the reply – just like ‘reply all’ in e-mail
  • Send pictures, not just text
  • Send and receive messages online – your full message thread is always available to you in any medium
  • Send and receive as many messages as you like – Group Text is free and unlimited

“For years we have been focused on finding ways to introduce the power of location to a larger audience, and with Group Text we are bringing location to the largest consumer application in the world,” said Jonathon Linner, CEO of Brightkite. “Group Text lets us tell our friends our location in a simple, private and completely secure way.”

More than two thirds of Americans sent or received a text message in January 2010 and the average US teen now sends or receives an average of 3,146 text messages a month (source: Nielsen), but until now the technology and format of text messaging has remained unchanged over the past 10 years.

Group Text is available today using SMS (US only), mobile Web and online. An iPhone and iPod touch application will be available in the App Store any day. Group Text is free to use across all platforms and in all markets. You can find more information at

      Text Messaging     Brightkite Group Text
Who     One-to-one     One-to-one, Groups
Cost     $0.15 per message     Free
What     Text only     Text, Photos, Location
Media     SMS     SMS, Internet, Mobile Internet, Applications
Devices     Phone     Phone, Computer, iPod

Screenshots of Group Text are available here:

About Brightkite

Use Brightkite to meet people around you, keep up with your friends, explore and discover new places. Brightkite is the real time social discovery network. 1 Million people use Brightkite’s free services every week, which are available to anyone, anywhere, worldwide. All you need is a mobile phone or Web browser to bring your friends together in the real world, wherever you may be.

The award-winning company is headquartered in Burlingame, California. To learn more about using your phone as a social discovery tool, visit us at


fama PR
Keri Bertolino, 617-758-4148

Release Summary

Brightkite unveils Group Text, a new service that brings location to the world’s most widely used, most social data application - text messaging.


fama PR
Keri Bertolino, 617-758-4148