NEW YORK--(BUSINESS WIRE)--Dailymotion and Warner Music Group today announced a new partnership to offer music videos via Dailymotion’s website in the U.S., Europe and North Africa. Visitors will be given unlimited, on-demand, ad-supported access to thousands of music videos, concerts and interviews from Warner Music’s roster of local and international acts. Under the terms of the agreement, registered users will be able to create and share video playlists. The first videos are due to be available within a month.
Outside the U.S., Warner Music and Dailymotion will collaborate on the sale of targeted advertising and approved sponsorships embedded in the video experience, with Warner Music managing these sales inside the U.S. Warner Music will also have access to the editorial sections surrounding the videos, providing its roster of artists with additional promotional opportunities.
“We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard,” said Joy Marcus, General Manager of Dailymotion U.S. “This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans.”
“Dailymotion understands that offering official artist content is one of the most powerful ways to attract an interested, interactive audience. This partnership further strengthens our premium video strategy, which provides our roster of artists a flexible, wide-reaching distribution footprint through which to monetize and promote their music. At the time, it builds our ability to present brands with a spectrum of possibilities for connecting with a diverse online population,” says Leanne Sharman, Vice President, Commercial Development, Warner Music Europe.
Dailymotion has almost doubled its global and U.S. audience in the past year while vastly expanding its library of premium and independent music video, film, TV and short video content.
As one of the leading sites for sharing videos, Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide (source: comScore, January 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.