SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--Leading digital publishing provider, Texterity, (http://www.texterity.com) and innovative multimedia publisher, Premier Guitar (http://www.premierguitar.com), introduce their new magazine-branded iPhone app to rave reviews: http://itunes.apple.com/us/app/premierguitar/id357976896?mt=8.
This slick mobile application, free in Apple’s App Store, combines fast, crisp reading with strong business functionality: digital, web, and social media integration, new advertising opportunities, reader engagement tools and constantly updatable content. All activity is pulled into the app which accommodates live feeds, cross-issue search and rich media, and complete current and archival magazine content, giving subscribers an exceptional reading experience with ultimate convenience.
Fresh content is fed in and available every time the reader opens the app. Readers can search across current and past issues, post comments and see what others are saying. Because this branded app helps build reader communities, it is an exciting loyalty and retention tool for circulators.
Says Texterity COO Carl Scholz, “When we launched the first web-based digital magazines for the iPhone and iPod touch in 2007, it was an immediate hit. Our non-Flash solution worked great with only some minor changes for the small screen. But this new, magazine-branded native iPhone app takes things one step further by giving publishers a highly visible, dynamic mobile solution that drives readers back to their digital edition between publishing cycles. This increases shelf life and relevance. Even better, the process is turnkey: we build the platform and they brand it.”
Premier Guitar (http://digital.premierguitar.com) and sister publication, Guitar Edge, have enjoyed unprecedented digital readership this past year.
Peter Sprague, CEO of Gearhead Communications/Premier Guitar, is excited to be first out of the gate with Texterity’s new mobile solution. Says Sprague, “We’ve always believed in the integrated multimedia delivery of information, so we think of our print edition, digital edition, website, gear, and social media presence as integral pieces. Now with this branded mobile app, we are able to connect everything and be front and center where the action is – in the App Store. To know that Texterity can do this from existing files is a big ‘plus.’ I really think this app will be a tremendous tool for publishers who have neither the time nor resources to build their own.”
The Premier Guitar app is an all-in-one mobile resource for guitar, amp and pedal reviews and information. Packed with the latest complete Premier Guitar print magazine issues, plus the latest gear news and all of Premier Guitar’s video demos, factory tours and rig rundowns, readers have all the gear knowledge they need while on-the- go.
This app also includes issues dating back to October 2009. New issues will be available for download monthly. Users also receive real-time updates from PremierGuitar.com including news stories, videos, and product reviews.
Texterity, Inc., (http://www.texterity.com) a privately held company in Southborough, MA, is a full-service provider of digital publishing and mobile digital solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, niche, and association publishers. Texterity’s browser-based, non-Flash technology easily runs on devices such as the iPhone, iPod touch, and iPad, serving as the foundation for their mobile platform. Information may be requested at http://www.texterity.com/info-request. Texterity also operates a consumer magazine newsstand at http://www.coverleaf.com.
Premier Guitar (http://www.premierguitar.com) is the multimedia resource for players who are serious about their tone and gear. Premier Guitar publishes a monthly print magazine read by more than 55,000 readers, a free digital magazine with 40,000 readers; the industry’s fastest-growing Web site that features all current and archival magazine content and serves more than 600,000 readers every month; a weekly e-letter serving 80,000 subscribers, and an interactive Gear Search service that attracts more than 200,000 monthly visitors. Premier Guitar is published by Gearhead Communications, LLC, a subsidiary of Premier Media Holdings, which also publishes the Guitar Edge multimedia network (http://www.guitaredge.com) in conjunction with the Hal Leonard Corporation (www.halleonard.com). Premier Media Holdings, LLC is employee-owned and based in Marion, Iowa with offices throughout the U.S.