Primera’s LX900 Color Label Printer is Now Shipping

Desktop label printer produces full-color product labels fast and economically

LX900 Color Label Printer (Photo: Business Wire)

PLYMOUTH, Minn.--()--Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new LX900 Color Label Printer is now shipping.

LX900 is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second – almost 17 times faster than Primera’s best-selling LX810 Color Label Printer (for comparable print quality).

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. Print resolution is up to 4800 dpi, producing brilliant photos and graphics and razor-sharp text.

“LX900 establishes a new industry standard for print speed, print quality and low operating costs,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Our customers told us that faster printing and separate ink tanks were the most important enhancements we could offer. We’re pleased to offer these features and more with this exciting new product.”

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX900 is also ideal for private labeling, test marketing, pre-press proofing, industrial product and hazardous goods marking and retail labeling.

Printer drivers are included for Windows® XP/Vista/7 and Mac® OS X 10.5 (or higher) along with easy to use label design software for Windows. Most other popular graphic design programs for Windows and Mac can also be used to design and print labels.

Pricing and Availability

LX900 is priced at $2995 (MSRP) in the USA and Canada. It is available now from Primera’s resellers and distributors worldwide and at www.primerastore.com.

Complete product details are available at www.primeralabel.com. Follow Primera on Facebook at www.facebook.com/primeratech and on Twitter at www.twitter.com/primeratech.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of CD/DVD/BD duplication and specialty printing equipment. Its products are sold in over 85 countries and have been installed at more than 85 percent of Fortune 100 companies.

More information about Primera, its history and label printer and accessory products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu. In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030 or by email at sales@primera-ap.com.

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6169958&lang=en

Contacts

Primera Technology, Inc.
Media:
Kellie Garber
763-475-6676, Ext. 239
kgarber@primera.com
or
Sales Info:
800-797-2772
www.primera.com

Contacts

Primera Technology, Inc.
Media:
Kellie Garber
763-475-6676, Ext. 239
kgarber@primera.com
or
Sales Info:
800-797-2772
www.primera.com