NEW YORK--(BUSINESS WIRE)--Disney-Pixar’s Toy Story 3 kicked off the American International Toy Fair in New York City today with a plethora of new toys and playthings that pay homage and celebrate the best the toy industry has to offer. In a playful, Toy Story-themed setting before an invitation-only crowd of toy industry insiders, Green Army Men descended from the ceiling in “take-over” mode as they helped John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, Lee Unkrich, director, Toy Story 3, Darla K. Anderson, producer, Toy Story 3 and John Ratzenberger, voice of Hamm, unveil a first look at some of the more than 250 new toys releasing this Summer and into the 2010 Holidays.
(Editors’ note: Event images and materials available at www.disneyconsumerproducts.com/press/us no log-in required)
Toy Story is the largest toy licensing event of 2010 and the only film franchise that galvanizes the toy industry with an unprecedented line-up from Disney Consumer Products and more than 20 world-renowned toy companies, including Thinkway Toys, Mattel, The LEGO Group, HASBRO, JAKKS Pacific, and Fisher-Price. Boasting $8B in global merchandise sales to date since it was introduced in 1995, Toy Story will continue to bring excitement to retailers around the world and turn up the fun for kids at playtime. The new Toy Story 3 toy line features action figures, dolls, role play, games, play sets, construction sets, vehicles, talking plush and robots that might just come alive when kids are not around.
The filmmakers also revealed a look at the much-anticipated Toy Story 3 with an all new film trailer introducing a plush bear character named Lots-O’-Huggin’ Bear, one of the 14 new toys featured in Toy Story 3’s Sunnyside Day Care, and the first plush toy to appear in the film franchise. The trailer, which will air tonight on Disney Channel, also previews an explosive train sequence and a host of other new characters. The new Toy Story 3 toy line will also include toys inspired by these new characters adding hours of fun as kids play out scenes from the new film.
“I’ve always had a great love and fascination with toys and that’s really where the idea for Toy Story began,” said Lasseter. “When we set out to create Toy Story, I imagined this really amazing group of characters that would entertain kids and families for hours. And that’s also what we set out to do with the toys inspired by the films. Working with some of the best toy companies, we took every single detail into consideration to develop a great toy line that is true to this franchise. Taking a look around the room today, I think we again achieved our vision with Toy Story 3.”
Lasseter was inducted into the Toy Hall of Fame at the Toy Industry Association Toy of the Year Awards banquet last night. Through such hits as Toy Story and Cars, he has brought toys to life on the big screen in a magical way that has engaged kids and collectors off-screen with film-inspired product for nearly 15 years. Lasseter follows in the footsteps of Walt Disney, who was inducted into the Toy Hall of Fame in 1987.
“Toy Story is the only franchise that brings together the best in classic evergreen toys such as Barbie, Chatter Phone and Mr. Potato Head, and combines them with the creativity and storytelling behind new Toy Story characters that have gone on to become classic toys in their own right including Woody, Buzz Lightyear and Jessie,” said Vince Klaseus, senior vice president of global toys for Disney Consumer Products. “Kids are in for a treat as the new Toy Story 3 toy line is loaded with features such as sound effects, lights and movement sensors, and collectors will not be disappointed as the assortment of definitive action figures continues to grow.”
Some of the hot new Toy Story 3 toys include:
Toy Story will also bring together the best in co-brands with a new range that will delight kids and families with games they know and love, such as with Toy Story 3 versions of HASBRO’S Yahtzee, Memory, Operation, Trouble, Connect 4, Chutes and Ladders, Space Shooters, Buckaroo, Mr. and Mrs. Potato Head; Mattel’s Barbie® and Ken®, Magic 8 Ball®, Hot Wheels®, Tyco®, Matchbox®; Fisher Price’s Chatter Phone; and Poof- Slinky’s Slinky Dog.
Additionally, Toy Story 3 will be featured on hundreds of new products releasing globally this summer and into the holiday season, including apparel, accessories, home décor, art, stationery, food, personal care, books, plus specialty and collectible items for adults, and an exclusive assortment at Disney Store retail locations and www.DisneyStore.com.
About the Toy Story Franchise
When it was released in 1995, Toy Story set an industry precedent as the first full-length feature film created entirely with CG animation. In 1999, Toy Story 2 opened to critical acclaim and won a Golden Globe® for Best Motion Picture – Musical or Comedy. Today, Toy Story is a phenomenal global franchise with $878M in box office sales and $8B in retail merchandise sales. It’s supported across The Walt Disney Company through films, consumer products, live theater productions, park attractions, music, a web site www.ToyStory.com, home entertainment – including the upcoming March release of Toy Story and Toy Story 2 on Disney Blu-ray, video games – including Toy Story Mania! for Wii™ and the upcoming June release of Toy Story 3: The Video Game supporting all major platforms, and books – with more than 150 new titles releasing throughout 2010.
About Disney-Pixar’s Toy Story 3 (in U.S. theaters June 18, 2010)
As Andy prepares to depart for college, Buzz, Woody and the rest of his loyal toys are troubled about their uncertain future. Directed by Lee Unkrich (co-director of Toy Story 2 and Finding Nemo), Toy Story 3 is a comical new adventure in Disney Digital 3D™ that lands the toys in a room full of untamed tots who can’t wait to get their sticky little fingers on these “new” toys. It’s pandemonium as they try to stay together, ensuring “no toy gets left behind.” Meanwhile, Barbie comes face to plastic face with Ken (yes, that Ken). Pixar veteran Darla K. Anderson (Cars, Monsters, Inc.) produces, while Michael Arndt, Academy Award®-winning screenwriter of Little Miss Sunshine, brings his unique talents and comedic sensibilities.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe and Japan. For more information, please visit www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
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