Les Schwab Free Beef Giveaway Marks 47 Years of Customer Appreciation

BEND, Ore.--()--Every February for the last 47 years, drivers throughout the Northwest head to Les Schwab Tire Centers for the Free Beef promotion. The promotion lasts until February 28, 2010 and the company anticipates giving customers approximately one million dollars in free beef gifts.

“Free beef in February is a Les Schwab tradition,” said Brian Capp, Vice President of Marketing. “Our Company’s first tire centers were located in rural and agricultural communities and Les Schwab came up with the idea as a way to promote his business and support his farming and ranching customers. As the company expanded, the promotion expanded as well,” Capp explained.

The logistics behind the giveaway require region-wide planning and organization:

  • The company has more than 400 freezers installed in retail stores in seven states: Oregon, Washington, Idaho, Montana, California, Nevada and Utah. The freezers ensure that fresh beef is properly frozen.
  • The company expects to give away more than 100,000 pounds of beef through party pack gifts, which consist of summer sausage and beef jerky or frozen steaks and hamburgers. Les Schwab purchases the beef from local USDA Certified locations to support the region’s cattle industry.
  • The company also gives away popular recipe brochures provided by the beef industry.
  • Customers receive free beef when they purchase two or four new passenger or light truck tires.

“We have a history of providing service that goes beyond our customer’s expectations,” Capp said. “Free beef is another way we work to let customers know we really value their business.”

About Les Schwab Tire Centers

Les Schwab Tire Centers is one of the leading independent tire dealers in the United States with more than 6,600 employees and 420 locations in seven states.

The Company has been recognized for its environmental and business practices through several awards including: a Milestone award from the Oregon Sustainability Board, Oregon Economic and Community Development Department and an Environmental Excellence award from the Association of Washington Business. In 2008 Les Schwab ranked among the top 20 companies in the Best Places to Work survey conducted by Oregon Business magazine.


Les Schwab Tire Centers
Jodie Hueske, 541-447-4136

Release Summary

Tire Retailer Rewards Customers with Free Beef


Les Schwab Tire Centers
Jodie Hueske, 541-447-4136