DULUTH, Ga.--(BUSINESS WIRE)--Shoppers are looking for enhanced personalization and more choices in how they interact with retailers through social media, according to a recent survey conducted by NCR Corporation (NYSE: NCR). The NCR survey polled more than 400,000 consumers regarding their experiences with social media and how retailers can better serve their needs.
Highlights of the survey results include:
“Social media is an exciting way for retailers to engage customers and build communities of interest around their brand,” said Sundeep Kapur, director, strategic marketing, NCR Corporation. “The survey results demonstrate that retailers who present a holistic understanding of their customers and deliver more personalized, relevant offers through social media can open new revenue channels and see a greater return on investment through social media.”
NCR Aptra eMarketing is designed to optimize the way businesses communicate with their customers and clients by controlling the relevance, personalization and timing of marketing messages via a specific choice of medium, including: email, self-service, print, online, mobile messaging, call centers or in-store. Customers include leading retailers, financial services companies, gaming companies and travel/transportation providers. NCR Aptra eMarketing also provides social media consulting programs that help multichannel retailers create connections with their customers through social media. Representative customers include seller of birding products Duncraft, men’s fashion apparel Paul Fredrick and the Wine Enthusiast Companies.
NCR Aptra eMarketing will be shown in NCR's booth (No. 401) at the 2010 National Retail Federation tradeshow, January 11-12, in New York.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
NCR is a trademark of NCR Corporation in the United States and other countries.