TORRANCE, Calif.--(BUSINESS WIRE)--dreamGEAR®, a leading provider of high-quality and cutting-edge accessories for video games and a leading provider of portable audio and power accessories has announced a licensing partnership with NASCAR®. dreamGEAR is producing NASCAR-branded gaming accessories for racing video game titles on the market.
Compatible with all Playstation®3 (PS3) and Nintendo® Wii™ racing games, the new NASCAR-branded dreamGEAR wheels will give gamers the feel of being on the racetrack, while showcasing the look of iconic NASCAR racecar wheels. dreamGEAR worked with NASCAR - the No. 1 spectator sport - to give racing game enthusiasts an experience at every turn much like their favorite NASCAR drivers.
Simulating the excitement of real-life steering wheels, the NASCAR-branded dreamGEAR wheels have a larger grip and lifelike feel than other video game wheels currently on the market. The NASCAR inspired wheel design provides a combination of aesthetics and practicality with full rubberized sidings for enhanced comfort and brackets for authentic styling.
“We are thrilled by this alliance, which will bring a new level of excitement to dreamGEAR’s line of video game accessories,” said COO Richard Weston. “We are flattered by the confidence that NASCAR has in dreamGEAR to combine their established national brand with ours, and we are confident based upon feedback from our retail partners that this new licensing partnership will have a significant and positive impact on dreamGEAR’s sales.”
The two new NASCAR racing wheels for PS3 and Wii attach to or hold a Wii Controller or a PS3 wireless controller, making it possible for gamers to grip the wheel and simulate actual racing. Both racing wheels will be available in the first quarter of 2010 in the U.S., Canada and Mexico.
These new products will be introduced at the International Consumer Electronics Show (CES) Jan. 7 – 10, 2010 at the Las Vegas Convention Center, booth Central 7905 and will be available in the first quarter of 2010 at dreamGEAR.net and retail stores nationally. The Nintendo Wii and PS3 racing wheels are $14.99.
dreamGEAR is one of the fastest growing video game accessory companies in the United States, as well as a leader in providing a wide range of high quality portable speakers and accessories for all iPod® and iPhone models, PSP™ and Zune™ under its i.Sound® brand. dreamGEAR’s founders bring together over 50 years of entertainment and gaming technology experience and are dedicated to providing the latest in design, performance and quality. Fueled by a passion for innovation and a desire to meet the needs of its valued customers, dreamGEAR offers high quality affordable accessories across all video game platforms. For more information, please visit www.dreamGEAR.net or www.iSound.net.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.