The Jewelry Industry Evolves on the Internet Due to a Bold Move on Pricescope.com

- For the first time a consumer, a diamond cutter and a diamond education website combine to create an innovative new Asscher cut diamond on-line -

This ‘face up’ image of Karl’s cut shows intense repetitive patterning and even brilliance. The new cut has a very small table or top facet, half the size of most Asscher cut diamonds. (Photo: Business Wire)

NEW YORK--()--Leading diamond education and consumer advocacy website Pricescope.com has seen a remarkable new Asscher cut diamond design emerge from the depths of its blogs. (Asscher diamonds are square cuts with clipped corners - photo attached.) The innovative new cut is the result of the collaboration between diamond enthusiast, Karl K. (aka “Strmrdr”) in Chicago and diamond cutter and designer Yoram Finkelstein (aka “DiaGem”) in Israel.

Karl K. is a self described “computer geek” and a diamond enthusiast who spends much of his spare time on Pricescope.com. Karl joined the main forum in 2003 and like most that gravitate to Pricescope.com, he joined to gain information about selecting an engagement ring for his fiancée. During his time on-line, Karl amassed a wealth of information about the cut of diamonds, which he shared with other consumers, helping them purchase the best diamonds for the last six years.

Because of his efforts, Pricescope.com rewarded Karl with the gift of diamond grading and cutting software called DiamCalc. With his new software, Karl started working on an original Asscher cut design, based on what he had learned on-line and other quite different cuts found in the marketplace.

Then on Pricescope.com, Karl met well-respected diamond cutter, Yoram Finkelstein (aka “DiaGem”) who used more traditional methods to plan cuts. The cutter saw the potential in Karl’s design and he surprised him by cutting a prototype. A photo of Karl’s Asscher cut (attached) was posted on the forum, and an innovative cut was born, with much excitement. The forum is at: www.pricescope.com/idealbb/view.asp?topicID=125931 and the original development a year ago is here: www.pricescope.com/idealbb/view.asp?topicID=78433.

“The Asscher that Karl has developed has a tempestuous appearance, with brilliance and fire that I have never seen before in an Asscher cut. It’s extraordinary!” declares Garry Holloway, Director of Pricescope.com.

In the final step the prototype diamond was shipped to diamond vendor, Jonathon Weingarten from Good Old Gold in New York. Weingarten is also a participating vendor on Pricescope.com who specializes in well cut diamonds. He has opted to carry Karl’s new Asscher cut. Weingarten is known on Pricescope.com for his diamond information via educational web videos. His video of Karl’s Asscher cut, which has been named Octavia™ by the Pricescope community, is at: http://www.vimeo.com/6704786. Finkelstein will be Octavia’s™ sole diamond cutter.

The story of Karl’s potentially industry-changing Asscher cut illustrates how an educational website like Pricescope.com can connect a diverse array of individuals, outside their traditional roles and in different parts of the world, who share a common goal of creative diamond innovation and appreciation. They would have almost certainly not met otherwise and therefore not created this exciting new diamond cut.

The inventor, cutter and diamond experts from Pricescope.com are available for interview. Video and photos are also available.

Pricescope.com does not sell diamonds. It is the leading diamond education, price comparison and consumer advocacy website on the Internet. Independent and unbiased, Pricescope.com strives to help consumers get the best quality diamonds for the best price.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6068918&lang=en

Contacts

For Pricescope.com
Ross Moonie, 917-690-5713
rmoonie@gmail.com

Contacts

For Pricescope.com
Ross Moonie, 917-690-5713
rmoonie@gmail.com