SAN DIEGO & SAN FRANCISCO--(BUSINESS WIRE)--OpenCandy today announced that Nitro PDF Software, the company behind the first true Adobe® Acrobat® alternative and the world’s most popular free PDF creator, PrimoPDF, is the latest publisher to use the OpenCandy distribution and monetization platform. OpenCandy is powering a new revenue model for software publishers, such as Nitro PDF, that enables users to discover other compelling applications on a completely ‘opt-in’ basis via a unique recommendation option during the installation of software.
“We wanted to find a way to generate revenue to continue developing, offering and supporting PrimoPDF at no cost to our millions of users. Unfortunately, every option presented to us relied on mediocre user experiences, such as ‘opt-out’ bundles of software applications our users likely wouldn’t want as they represented zero value-add,” said Gina O’Reilly, senior vice president of sales and marketing of Nitro PDF Software. “Partnering with OpenCandy allows us to generate revenue while, more importantly, adding value for our users by providing a completely transparent and optional means of discovering other great software.”
Empowering Users by Providing an Alternative to Deceptive ‘Opt-Out’ Practices
For years, software publishers have relied on deceptive ‘opt-out’ software bundles to monetize the distribution of free software—much to the chagrin of computer users everywhere. These practices have led to increasing levels of user dissatisfaction because of having unwanted software on their computer, software that, in some cases, has been used to spread malware. The software community desperately needed a better way to provide users with full control over what they download and install, while still having the ability to generate revenue from the distribution of free software.
The OpenCandy platform is the first to provide true transparency to software distribution and monetization, putting the power of choice back into the hands of consumers. Since the beginning of the year, OpenCandy has powered recommendations in tens of millions of installations—on an ‘opt-in’ only basis.
“We’re excited the Nitro team is as focused as we are on delivering a high quality end-user experience, and as a result, chose to partner with us,” said Chester Ng, co-founder and chief business officer of OpenCandy. “We firmly believe that software publishers don’t need to sell their souls to monetize their free applications; instead, they can actually add value to users by helping them discover other useful software.”
About Nitro PDF Software and PrimoPDF
A permanent fixture of CNET’s Download.com Top 30, PrimoPDF is a free tool for high-quality PDF creation, comprising a user-friendly interface that enables printing to PDF from virtually any Windows® application. Since its launch in February 2004, PrimoPDF has rapidly become the world’s most widely-used tool for free, basic conversion to PDF with over 10 million users to date, and is consistently ranked as the #1 most popular Business & Productivity software download on CNET’s Download.com. PrimoPDF is the cornerstone of Nitro's free PDF software suite which currently has a base of 25+ million users and comprises the world's #1 free PDF web browser extension, PDF Download; the #1 free online PDF creation service, PrimoOnline; and the #1 free online PDF editor, PDF Hammer. PrimoPDF is available for free download at: www.primopdf.com.
Nitro PDF Software is one of the world's leading PDF software vendors and the company behind Nitro PDF Professional, the first true alternative to Adobe Acrobat. Headquartered in San Francisco, California, Nitro PDF Software has operations spanning North America, Europe, Asia, and Australia. Nitro PDF Software products have won multiple "Product of the Year" and "Top Buy" awards, are available in retail stores around the globe, and are used by millions of people worldwide, including a significant number of Fortune 500 organizations, educational institutions, and government agencies.
OpenCandy is the distribution and monetization platform exclusively for consumer software providers. The Company maximizes value for its partners by delivering compelling recommendations through an exceptional user experience. OpenCandy helps users discover useful applications by powering millions of recommendations during installation of the world’s best software every month.
OpenCandy was founded in 2008 by early and founding DivX employees. The company is privately held and funded by Bessemer Venture Partners and O’Reilly AlphaTech Ventures. Other investors include Jordan Greenhall, former co-founder and CEO of DivX, and Reid Hoffman, co-founder and Executive Chairman of LinkedIn. For more information, visit www.opencandy.com.