VENICE, Calif.--(BUSINESS WIRE)--Indian director Prakash Varma joined The Institute for the Development of Enhanced Perceptual Awareness (The Institute), the multi-disciplined production company owned by partners Scott Gardenhour and Michael Bay.
Varma began his career as an AD for some of the most well-known directors in the Indian feature film industry. Today as a leading commercial director in India, Varma has shot and produced a wide range of compelling and internationally recognized work.
“Varma’s precise eye for detail and his strong story-telling ability make for captivating and memorable work which transcends cultural and international barriers. Varma has the capability to create a wonderful cinematic experience while also catering to the needs and perspectives of different brands,” says Gardenhour.
Varma has garnered many awards including the Silver Cannes Lion and a London International Award in 2008, for his Neo Sports ‘Gas’ spot, as well as various Phoenix awards for the Voltas, Nakshatra and Kamasutra spots (2006-07). Varma was awarded the Grand Prix for Film Craft at The Abbys in 2008, along with several other awards for spots: Neo Sports, Bajaj, Lee, Vodafone, Airtel, and Greenply.
One of his most recent projects was a two-minute spot commissioned by India’s Ministry of Tourism for the prestigious ‘Incredible India’ Campaign. It follows a young tourist on his journey through the gorgeous and endlessly changing landscapes and peoples of India.
Varma is eager to transition into working in the US market, and happy to be doing it with The Institute.
ABOUT THE INSTITUTE
The Institute for the Development of Enhanced Perceptual Awareness (www.theinstituteonline.com) is an Emmy Award winning, multi-dimensional media company with the philosophy of brand science meets great storytelling. Based in Venice, CA, The Institute fuses the logistics and production values of feature film and television production with the demands of brand-driven marketing, to create memorable tailor-made campaigns for some of the world’s largest companies.
Founded in 2001 by partners Scott Gardenhour and Michael Bay, The Institute is dedicated to creating the most innovative media and entertainment, no matter what the length, medium, or format. To do so, they have assembled an inter-disciplinary team of creative thinkers to develop emotionally engaging and entertaining content for TV commercials, the web, film, television, apps, games and beyond.