CHICAGO--(BUSINESS WIRE)--When a multi-billion dollar, multinational corporation sought ideas on innovation, it turned to the world leader in Learning Expeditions, WDHB (http://www.wdhb.com), who reached out to a local Chicago-based music company and its leader, Justin Jarvinen.
Thirty senior executives from a European company of 120,000 employees flew to Chicago this month to meet with Jarvinen and discuss issues of importance to them such as fostering a culture of innovation, defining entrepreneurship, and social communication.
“We researched the most innovative and dynamic young entrepreneurs in Chicago and found Justin," says Vincent Lassalle, WDHB’s Project Manager. “With all the success under his belt in such a short period of time, we decided the group needed to meet him.” A major factor in their selection was Jarvinen’s expertise in social networking, and the innovative nature of his company, VerveLife.
“There’s a big difference between being an entrepreneur and being “entrepreneurial,” Jarvinen told the engaged group gathered inside VerveLife’s offices atop Michigan Avenue. “An entrepreneur is typically willing to risk just about everything. You can’t have that mindset inside a massive corporation. There’s too much at stake and there are others involved. But you can be entrepreneurial. How do you cultivate an environment of entrepreneurialism without introducing undue risk?”
Justin continued: “Being entrepreneurial means having a heightened understanding of the whole ecosystem, making certain predictions, and taking calculated risks. Contingency planning is critical within a large organization but an entrepreneur might be inclined to just swing for the fences. I swung for the fence and, fortunately, connected.”
VerveLife wants its Global Brand Platform™ to play a leading role in the delivery of digital music, leveraging the unprecedented scale and reach of its branded online and mobile promotions to drive artist exposure, data collection, and sales of music, merchandise, tickets, and more. When asked, “what’s next?” by one of the participants, Jarvinen responded by hinting at the distribution of movies, games and other high-value digital media.
Also important to the group was understanding the traits that seed entrepreneurial culture. “At VerveLife, we hire based on culture and personality more than on experience and pedigree. We value go-getters who can work in unstructured environments, who aren’t afraid to make mistakes, and who exude energy, passion, authenticity, and determination despite roadblocks,” Jarvinen told the group. “We didn’t launch another music company. We created a brand new space. How else would you hire for that?”
In just a few years, Jarvinen’s company, VerveLife, has firmly planted itself as a must-have partner for global brand marketers as well as the music industry at large, and has earned itself a handful of innovation awards along the way.
The visit was hailed as a thorough success. Says one visitor, “That was a great experience, he is a real innovator.” Another summed it up, “fascinating.”
VerveLife, a leading music software and services company, specializes in delivering digital campaign strategy, execution and management solutions to global brands, agencies and its music industry partners. The only truly turnkey solution of its kind, VerveLife enables brands to instantly “Engage & Reward” their customers with access to the hottest artists and their music, while creating unparalleled exposure and sales opportunities to the music community. VerveLife’s patent-pending media platform, called Rhymba™, is a next generation technology that’s powering an interconnected universe of branded digital music promotions, all custom created with care by VerveLife’s award winning creative team. A thought-leader in the space, VerveLife is driving the discovery of music via global brands, a multi-billion dollar opportunity.
With more than 350 programs organized over 20 years for more than 7,000 business executives, WDHB Consulting Group, headquartered in Berkeley, California, is the world leader for Learning Expeditions and Strategic Expeditions®.
Learning Expeditions are tailored programs for senior executives of medium to large companies, which consist in company visits, topical presentations, workshops and daily debriefings.