MINNEAPOLIS--(BUSINESS WIRE)--Polaris Industries Inc. (NYSE: PII) today unveiled its product offerings for 2010, keeping its foot on the gas with its entrance into the electric low emission vehicle market, more power and control in All-Terrain and Side-by-Side vehicles, and two new touring model Victory motorcycles, complimenting a wide variety of updated and redesigned models.
The 2010 product line up featured an array of new machines driven to showcase the powersports leader’s commitment to delivering industry-leading quality and innovation to every type of rider. Polaris presented the 2010 product line up to dealers at St. Paul’s Xcel Energy Center and the Polaris Research and Development facility in Wyoming, Minn. as part of a two-day summer sales meeting.
"The Polaris culture revolves around passion, performance and innovation," said Bennett Morgan, president and chief operations officer, Polaris Industries Inc. "Our passion for our business fuels our drive to continue developing products that ride smoother, more comfortably, deliver more performance and do so at a value to our customers. When others are pumping their brakes, Polaris is inviting the world to come ride with us. We see the challenges of the current economic environment as an opportunity for Polaris to lead by example, and we believe our 2010 product line up does exactly that."
To introduce its 2010 model year motorcycles to its dealers, including the all-new Victory Cross Country and Victory Cross Roads, Victory kicked off its celebration as the first successful American motorcycle company in 60 years with revving engines and special appearances by bike designers Arlen, Cory and Zack Ness and Roland Sands, who rode his all-new, customized Hammer 8-ball onto the arena floor. The Off-Road Division rolled out their 2010 products with gusto, wowing dealers in attendance with a collection of new, industry-leading machines including new 2-Up models, a redesigned value line up of ATVs, a much-anticipated mid-size RANGER vehicle and an electric-powered RANGER that ran whisper quiet as it exited the stage.
Off-Road Vehicle Division
RANGER™ Side-by-Side Vehicles
Model Year 2010 brings more power to the industry-leading Polaris RANGER line up with the addition of the 500 H.O. engine for the RANGER 4x4 and the 800 EFI engine for the RANGER 800 XP, RANGER 800 HD, RANGER 800 CREW and RANGER 800 6x6. Not only is the line up getting more power and performance with new engines for existing models, but unlike others in the industry, Polaris RANGER is expanding with all-new mid-size models, RANGER 400 and RANGER EV Electric Side-by-Side. If you want to work harder or play faster, the 2010 RANGER Side-by-Side line up offers something that fits your needs as a collection of exciting new models and big improvements from Polaris’ innovative 2009 product line.
Polaris will also offer the RANGER 800 HD, RANGER 800 XP, RANGER 800 CREW and RANGER 500 H.O. as part of its 2010 full-size line up. For the Sport class, Polaris will offer the RANGER RZR and RANGER RZR S.
“With the introduction of two new products, more power for the utility line, the redesigned RANGER CREW and 6x6, and a new top speed for RANGER RZR, the 2010 line up picks up where the 2009 line left off,” said Matt Homan, vice president and general manager of Polaris’ Off-Road division. “We continue to innovate our RANGER line to offer the most extensive Side-by-Side offering in the industry.”
A leader in the Recreational/Utility and Sport markets, Polaris blends innovation and practicality resulting in some of the best-selling products of all-time. The Polaris Sportsman line was the first American-made ATV with industry-firsts such as automatic transmission, electronic fuel injection, independent rear suspension, on-demand true all-wheel drive and engine braking. This year, Polaris has revisited the Sportsman series yet again, focusing on comfort, versatility and value. The company also updated some Polaris favorites to add to their value offering for 2010.
Sportsman® Line – The Polaris Sportsman is a legendary name in the powersports community, claiming numerous accolades and awards over the years as it’s continued to be the vanguard in the industry. With more than one million riders to its credit, the Sportsman evolved again last year with the introduction of the award-winning Sportsman XP. This year, continuing to build on the Sportsman XP success, Polaris has incorporated the features of the Sportsman XP into its 2-Up line, adding innovation to a top-selling segment. Along with innovation, Polaris also added value models to its line-up giving customers legendary Sportsman models at a value price.
Polaris will continue to offer the Sportsman 850 XP, Sportsman 850 XP EPS, Sportsman 800 6x6 Big Boss, Sportsman 550 XP, Sportsman 550 XP EPS, Sportsman 400 H.O. and Sportsman 300 as part of the company’s Sportsman line up. Browning Limited Edition models will be offered with the Sportsman 850 XP EPS and Sportsman 550 EPS.
Value Sport ATVs – Redesigned for 2010, some of Polaris’ mainstays– the Trailblazer 330, the Trail Boss 330 and the Scrambler 500 4x4 – feature updated styling and improved ergonomics. More powerful lighting, thicker disk brakes, new master cylinder and remote fuel gauge have been added to all three models. For versatile functionality, the Trail Boss 330 includes Lock & Ride-capable steel racks and improved suspension travel, making it an ideal vehicle for value-minded riders looking for an ATV with outstanding capabilities for both work and play. For trail-oriented riders, the Trailblazer 330 and its automatic transmission and easy riding is perfectly designed for novice riders, while the Scrambler 500 4x4, with a more powerful engine and on-demand true all-wheel drive for enhanced traction allows riders intending to take the trail riding experience to another level the power and comfort more challenging paths require.
The Outlaw 525 IRS, Outlaw 525 S, Outlaw 450 MXR, Phoenix 200, Sportsman 90, Outlaw 90, Outlaw 50, RANGER RZR 170 round out the 2010 ATV line up.
“Polaris focused on major improvements to many of our key models in our ATV line up for 2010,” said Matt Homan, vice president and general manager of Polaris’ Off-Road Division. “By coupling the award-winning Sportsman XP features with the best-selling line of 2-Ups and introducing the Sportsman 500 H.O. Touring, we have created the most-comfortable and most-versatile line of 2-Up ATVs focused on innovation and value. Redesigning the Trail Boss 330, Trailblazer 330 and Scrambler 500 4x4 gives entry-level ATV riders a selection of value ATVs with an updated look and improved ride.”
On-Road Vehicle Division
The success of the award-winning Victory Vision gave Victory Motorcycles a strong hold in the luxury touring market. Recognizing that this luxury touring space was only a fraction of the entire market, in 2010, Victory Motorcycles attacked the bulk of the touring segment and broadened its line with two new models, extending its reach with consumers into the lucrative heavyweight touring segments. Victory entered the touring market two years ago with the award-winning Victory Vision and now has built a touring family of bikes with the all-new Victory Cross Country and Victory Cross Roads. These two bikes have Victory DNA with modern and forward-looking styling and are cutting edge in their design, performance, quality and comfort. On the dimensions that matter most to buyers – storage, comfort and performance – the Victory Cross Roads and Victory Cross Country deliver 24% more storage, 52% more rear suspension travel and 18% more torque than current category leaders. These important models compliment the Victory Vision and give Victory the complete range needed to grow in the touring segment. The 2010 Victory Touring family offers three distinct models for three distinct riding needs. Recognizing customers’ needs for performance and value, Victory also expanded the 8-Ball family to include the all-new Victory Vision 8-Ball and Hammer 8-Ball. Once again, Victory will offer a full line of cruisers that will continue to showcase the unique, progressive styling and custom-inspired bodywork and paint schemes that people have come to expect from Victory Motorcycles.
“Victory is on the gas like no other motorcycle company and well positioned in every segment of the touring cruiser market,” said Steve Menneto, general manager of Victory Motorcycles. “With 24 models in 2010 the customer will see a leaner, meaner Victory motorcycle in stock. We built a Victory Touring Family with the additions of the Victory Cross Roads and Victory Cross Country and have expanded the Victory 8-Ball line to the Hammer and Vision, creating superior value for our customers.”
Polaris has always been a leader in innovation and the introduction of a low emission electric powered Neighborhood Vehicle, the Polaris Breeze™, is another example of that tradition. The Polaris Breeze is the first new product to be launched by the recently announced On-Road Vehicle Division.
“Polaris is constantly looking for new opportunities to deliver consumers innovative vehicles that make transportation easier, less expensive and more fun,” said Mike Jonikas, Vice President of Polaris’ On-Road Vehicle Division. “Developing the Polaris Breeze accomplishes all three of these objectives, and is the first step in an exciting new market opportunity for Polaris.”
In 2010, PURE Polaris is offering a full line up featuring hundreds of new accessories for ATVs, RANGER, RANGER RZR and Victory. Two new RANGERWARE cabs, designed exclusively for the RANGER and RANGER RZR, will be available this fall, in addition to new Steel Cab, Poly Cab and Canvas Cab systems. Combined with Lock & Ride® components, riders can customize their RANGER cab to their specific needs. To maximize public works use for the RANGER, accessories from a partnership between Polaris and RKO Enterprises created a RANGER Fire and Rescue unit that meets the needs of emergency response teams better than any comparable vehicle on the market. PURE Polaris also has a large line of new accessories for All-Terrain vehicles, including easy-to-install Lock & Ride Touring and Cargo boxes to add storage space. If work functions are a must for your ATV, PURE Polaris offers winches, hooks, plows, brushguards, rack extenders, and more. PURE Polaris has accessories to enhance the performance, protection, storage and customized look of any Polaris ATV, new or old. PURE Polaris knows that if you’re RANGER, ATV or Victory bike is prepared for whatever Mother Nature throws your way, you have to be, too, with new products like the innovative Off-Road Jacket and Transform Pants, which are resistant to adverse weather conditions and adaptable to both cold and heat.
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.
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