HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH), a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, today announced that the Company will be shipping an initial order of its newest product, SUSTA™ Natural Sweetener 50 Packet Boxes, to Wakefern Food Corp. (“Wakefern”), the merchandising and distribution arm for ShopRite.
Over 150 ShopRite locations across Northeastern United States will soon carry NXT Nutritionals’ SUSTA™ Natural Sweetener. SUSTA™ boxes contain 50 two-gram packets that can be used in coffees, teas, other beverages, cereals, and any other foods that require a sweetener.
“We are thrilled to have Wakefern as our first retail distributor of the SUSTA™ Natural Sweetener 50 Packet Boxes,” said Michael McCarthy, President and CEO of NXT Nutritionals. “The launch of our SUSTA™ product in the ShopRite supermarkets will begin our footprint in the Northeastern region of the country as we begin to undertake our corporate mission to have SUSTA™ available in various retail stores throughout the United States.”
NXT Nutritionals is currently focused on launching SUSTA™ into the U.S. table top sweetener market. NXT Nutritionals will focus on taking market share from the natural sweeteners segment that is less entrenched and has fewer formidable competitors. SUSTA™ is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA™ will be the only sweetening system in the retail marketplace that is all-natural and low glycemic; contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals; helps to maintain healthy blood sugar levels; aids digestion; and supports the immune system.
Headquartered in Keasbey, New Jersey, Wakefern is a retail cooperative that operates 2.5 million square feet of warehousing and its transportation fleet is one of the largest private fleets on the east coast. With more than 200 stores in six states, ShopRite serves more than five million customers each week. Together, Wakefern and ShopRite employ more than 50,000 people throughout New Jersey, New York, Connecticut, Pennsylvania, Delaware and Maryland. For more information on Wakefern Food Corporation and ShopRite, please visit www.wakefern.com and www.shoprite.com.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, Massachusetts, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com.
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.