TOKYO--(BUSINESS WIRE)--Sagami Rubber Industries Co., Ltd. (President: Ichiro Oato) has been awarded gold in both the film category and the PR category at the "Cannes Lions International Advertising Festival" for their website entitled "LOVE DISTANCE - Our distance, a billion millimeters." created in October 2008 with the goal of raising global awareness of the Sagami Original 0.02 brand.
"LOVE DISTANCE – Our distance, a billion millimeters." Two lovers separated by a long distance run to meet each other at a point halfway between them in this simulated website that explores the theme of "distance and love."
Sagami Rubber Industries wanted to promote the idea that a certain distance is necessary in love. To achieve this, the LOVE DISTANCE production committee was established last October 22, and the site opened on December 1, 2008. As a result of the campaign, monthly sales of Sagami Original 0.02 for December 2008 were up 24% compared to sales for the previous December.
AWARDS (To date, the website has received 8 awards in 5 advertising contests)
- A Yellow Pencil in Digital Advertising Campaigns from the Online Advertising Category for D&AD Awards 2009
- The Best in ADFEST’s CBC 16 Best Integrated Cyber Category
- Bronze Medal in One Show Interactive’s Microsites - Campaigns Category, and more
REMARKS ABOUT WINNING THE AWARDS
Sagami Rubber Industries President Ichiro Oato
"It is a great honor to have won multiple international advertising awards. Condoms are not only unique, but they’re a very difficult product for which to decide where and to whom to advertise, and how to make them appealing to customers. We're going to keep working on ways of bringing the Sagami Original 0.02 world to people, with advertisements that target people’s right brains."