DineWise Acquires Assets of Its Largest Competitor, Home Bistro Foods

The Acquisition Significantly Contributes to its Consumer Base and Product Line, Solidifying DineWise’s Leading Position in the National Home Meal Replacement Market

FARMINGDALE, N.Y.--()--DineWise, Inc. (OTCPK: DWIS) today announced its strategic asset acquisition of its largest direct competitor, Home Bistro Foods, Inc., located in Plattsburgh, NY. The acquisition of Home Bistro’s customers, prepared meal inventory, confidential gourmet recipes and intellectual property, immediately positions DineWise as a leader in the national home meal replacement industry.

DineWise is a national chef prepared meal company that provides convenience solutions for consumers lacking the time or desire to cook meals at home. As an alternative to fast food and take out, DineWise customers simply reheat gourmet premade breakfast, lunch, and dinner meals in their microwave, oven, or stovetop. Through their exclusive Mix and Match Meal technology, customers have the option of creating their own menus of meals by picking their favorite entrees, sides, and vegetables. DineWise customers can choose from thousands of possible meal combinations.

“Adding Home Bistro’s gourmet meals to the DineWise menu expands our product line with a proven track record of sales,” said Craig Livernoche, VP of Marketing. “DineWise customers will enjoy all the new menu items and Home Bistro customers will continue to enjoy Home Bistro meals and optionally, all of the additional nutritional menus and services DineWise provides its customers.”

DineWise is already an online leader in providing prepared meals for people living diabetic, low sodium, weight loss, low carb, vegetarian, and senior lifestyles. In addition to Home Bistro’s existing web traffic, DineWise secured all of Home Bistro’s gourmet food catalog operations and offline strategic marketing intelligence. “The collaboration of these two companies creates a tremendous marketing opportunity for DineWise,” adds Livernoche. “We have captured a sizeable customer base, and the experience to build the customer file through highly targeted marketing strategies.

Paul Roman, DineWise President and CEO, said, “The acquisition of Home Bistro Foods accelerates our strategic plan of capturing a larger market share of the growing demand for products and services that assist those most advantaged by the convenience of e-commerce and mail order distribution.”

“We are also pleased to welcome Thomas Hillman as a member of the DineWise Board of Directors, added Mr. Roman. Mr. Hillman is an executive with the New York Community Investment Company, L.L.C. ("NYCIC") and the New York Small Business Venture Fund, L.L.C, entities focused on providing funding for New York State early stage and growth Companies. Additionally, Mr. Hillman is an executive with Semaphore, a consultancy focused on providing technology, advisory and private equity services and is responsible for the general management of NYCIC.

About DineWise, Inc.

Headquartered in Farmingdale, New York, DineWise® is a national leading multi-channel direct marketer of the finest, chef-prepared meals delivered directly to your door and ready to serve in minutes. Since 1959, DineWise has been assisting time-impaired, nutritionally conscious, and temporarily or permanently homebound consumers enjoy easy, quick, customized meals. DineWise caters to the growing demand for products and services that address prevailing consumer trends for convenience, nutrition and weight management solutions. To learn more, visit www.DineWise.com and find a complete menu of nutritious and convenient dining solutions.

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations are included in certain forms DineWise has filed with the Securities and Exchange Commission.

Contacts

DineWise, Inc.
Thomas McNeill, 800-749-1170
Vice President, Chief Financial Officer
tmcneill@dinewise.com

Contacts

DineWise, Inc.
Thomas McNeill, 800-749-1170
Vice President, Chief Financial Officer
tmcneill@dinewise.com