CONCORD, Mass.--(BUSINESS WIRE)--TomTom Inc. today announces that it will become an associate sponsor of Target Chip Ganassi Racing and Earnhardt Ganassi Racing with Felix Sabates for both the IndyCar Series and the NASCAR Sprint Cup Series (NSCS) during the 2009 racing season. TomTom will be the primary sponsor for multiple races of the No. 10 Honda Dallara driven by Dario Franchitti in the IndyCar Series, and the No. 1 Chevrolet driven by Martin Truex Jr.in the NASCAR Sprint Cup Series.
"We are very excited about the partnership with Target Chip Ganassi Racing and Earnhardt Ganassi Racing,” said Tom Murray, vice president of market development at TomTom Inc. “As IndyCar and NASCAR continue to capture the attention of race fans and drivers everywhere, this partnership provides TomTom with an ideal means of reaching our target audience throughout the race season. We are excited by the opportunity to partner with organizations such as Target Chip Ganassi Racing and Earnhardt Ganassi Racing, and by the opportunity to promote the TomTom brand in conjunction with Target.”
The No. 10 and No. 1 cars, as well as the driver and crew uniforms, will prominently display the TomTom logo throughout the 2009 race seasons. The TomTom logo and brand colors will also be featured as the primary paint scheme at several races throughout the year. Earnhardt Ganassi Racing driver Aric Almirola first debuted the TomTom paint scheme on the No. 8 Chevrolet at Las Vegas Motor Speedway on March 1 of this year. The TomTom paint scheme will return to the track on the No. 10 Honda Dallara for the IndyCar Series race at Milwaukee, WI on May 31. TomTom will follow Milwaukee with races at Pocono, PA on June 7 (NSCS), Newton, IA on June 21 (IndyCar) and Loudon, NH on June 28 (NSCS).
“Whether they are driving from track to track to see their favorite drivers race throughout the season or just commuting from home to work, portable navigation devices offer real benefits to race fans everywhere,” said Chip Ganassi Racing Teams President, Steve Lauletta. “The partnership between TomTom, Target Chip Ganassi Racing and Earnhardt Ganassi Racing will help both TomTom and Target drive awareness of their brands with the huge number of race fans who are watching IndyCar and NASCAR Sprint Cup Series racing each week. We look forward to a successful partnership in 2009, and to seeing our drivers navigate themselves into the winner’s circle all year.”
TomTom is the world’s leading navigation solutions provider. The Company’s products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges. Both CNET and LAPTOP Magazine recognized the TomTom GO 740 LIVE with “Best of CES” awards. Additionally, TomTom’s revolutionary Fold & Go EasyPort™ mount won the 2009 International CES Innovations Design and Engineering Award in the In-Vehicle Accessories product category.
”I’m very excited to be driving the TomTom car in Milwaukee and Iowa during the 2009 IndyCar Series,” said Dario Franchitti.
Franchitti, the 2007 Indianapolis 500 winner and IndyCar Series Champion, is the most decorated IndyCar Series driver in history to hail from Great Britain. He returns to open wheel racing in 2009 after spending last season in NASCAR. Franchitti already has begun adding to his tally of career wins in 2009 by capturing his 19th victory at the prestigious Grand Prix of Long Beach in Round 2 of the IRL schedule.
"This is a great opportunity for me to represent a world-renowned brand such as TomTom,” said Martin Truex Jr.
Truex has a total of 128 starts in the NSCS, with one win, 12 top-five finishes, 34 top-10 results, and two pole awards. The Mayetta, NJ native made his mark in the NASCAR Sprint Cup Series after claiming his first pole award, seven top-five finishes, 14 top-10s, and his career first victory at Dover International Speedway during the 2007 season. The win catapulted Truex and his team into the Chase for the Sprint Cup where they finished 11th in the 2007 points standings. Truex is a two-time winner of the Nationwide Series Championship in 2004 and 2005.
TomTom will feature NASCAR and IndyCar race previews, updates, and features on its blog site, located at www.clubtomtom.com. For a complete selection of TomTom portable navigation devices online, visit www.target.com. For more information on TomTom, go to www.tomtom.com.
TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in over 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America, Asia Pacific and South Africa. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to http://www.tomtom.com.