Coach Launches “Operation Turnlock”

Aggressive National Civil Litigation Anti-Counterfeit Campaign

NEW YORK--()--Coach, Inc. (NYSE: COH), a leading marketer of classic American accessories, today announced the launch of Operation Turnlock, a national anti-counterfeiting program targeting companies and individuals involved in the distribution or sale of counterfeit product through civil litigation in State and Federal courts.

"While Coach has successfully enforced its intellectual property rights around the world by working jointly with government agencies, law enforcement, and other brands, we have now added an additional component to our trademark enforcement efforts: a comprehensive national civil litigation program,” said Todd Kahn, Senior Vice President, General Counsel. “The goal of Operation Turnlock is to make it both more costly and increasingly difficult for vendors to purchase, sell, move, or store counterfeit products in the United States. We have a responsibility to protect the brand’s core values and further enforce our commitment to this global issue, starting with our home market.”

This zero tolerance program targets everyone involved in trafficking counterfeit goods, including large wholesale operations, small businesses, internet sites, purse party operators, street vendors and flea markets selling Coach counterfeit product. In anticipation of this initiative, Coach has filed more than 50 civil suits within the past six months in states including New York, California, Florida, Georgia, and throughout the Midwest. Coach has already prevailed in several of these cases with judgments and settlements in its favor. “This is merely the beginning; we intend to pursue all infringers – no matter how big or small - using the strong state and federal laws to enforce our rights and protect against the devaluation of the brand," said Mr. Kahn.

Integral to this strategy is the enforcement of Coach's intellectual property rights against counterfeiters on the internet. The campaign will closely monitor mainstream auction venues, as well as independent websites, to identify sellers of counterfeit Coach product and will seek the removal of such counterfeits.

Counterfeit goods not only infringe on the reputation and value of legitimate intellectual property creators and the holders of these rights, but also impose economic, social, and environmental harm and threaten human health and safety on a global level. Coach is committed to dismantling rogue vendors and businesses and protecting the general public from illegitimate and unlawful goods.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women’s and men’s small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, jewelry, fragrance and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach’s website at www.coach.com. Coach’s shares are traded on The New York Stock Exchange under the symbol COH.

This press release contains forward-looking statements based on management's current expectations. These statements can be identified by the use of forward-looking terminology such as "may," "will," "should," "expect," "intend," "estimate," "are positioned to," "continue," "project," "guidance," "forecast," "anticipated," or comparable terms. Future results may differ materially from management's current expectations, based upon risks and uncertainties such as expected economic trends, the ability to anticipate consumer preferences, the ability to control costs, etc. Please refer to Coach's latest Annual Report on Form 10-K for a complete list of risk factors.

Contacts

Coach
Analysts & Business Media:
Andrea Shaw Resnick, 212-629-2618
Senior Vice President, Investor Relations
or
Coach
Consumer Media:
Heather Feit, 212-629-2363
Senior Director, Global Public Relations

Contacts

Coach
Analysts & Business Media:
Andrea Shaw Resnick, 212-629-2618
Senior Vice President, Investor Relations
or
Coach
Consumer Media:
Heather Feit, 212-629-2363
Senior Director, Global Public Relations