FORT COLLINS, Colo.--(BUSINESS WIRE)--In the bulleted section of the release, entitled Go Green In The Bathroom, the second sentence should read: Water Pik suggests switching to a low-flow showerhead, such as the Waterpik® EcoFlow ®1.5 showerhead, which saves up to one gallon of water a minute and features five powerful spray settings (sted two gallons of water a minute and features five powerful spray settings).
The corrected release reads:
WATER PIK INC. ANNOUNCES THE RESULTS OF ITS “BEHIND THE SHOWER CURTAIN” SURVEY
America’s Steamy Secrets Reveal What Men and Women Really Think About in the Shower
Taking a peek at what really goes on behind the bathroom’s closed doors, Water Pik, Inc., a global leader in personal healthcare products, today released the findings of its “Behind The Shower Curtain” survey. The study asked 1,000 Americans how they spend their time in the bathroom, what they value most about their behind-the-curtain experience and the nuances between men and women’s bathroom behavior.
The survey found, for example, that while women use shower time to contemplate chores, problems and weight, men spend their shower time thinking about work, sex and day dreams. Men and women did agree that low water pressure is the No. 1 bathroom pet peeve, beating other common annoyances such as tooth paste gobs in the sink, toilet seats left up and hair in the drain, and both agreed that they would rather pay bills than clean the shower. The Water Pik survey also uncovered unique bathroom behavior patterns of parents – underscoring the importance of the shower for moms especially, fifty percent of whom use the shower as “a time to escape” compared to twenty-eight percent of dads.
“We know that people love their shower time, so Water Pik is always looking for ground breaking innovation that transforms the simple act of showering into a unique personalized shower experience,” said Richard Bisson, President and CEO, Water Pik, Inc. “The ‘Behind the Shower Curtain’ survey allows us to look closely at men and women's shower preferences to develop a portfolio of showerheads that exceed expectations in design, style, performance and value.”
Men vs. Women
Once behind that locked bathroom door, a gender divide emerges.
All women cherish their shower time, but mom in particular, takes full advantage of her precious shower time.
Other “Behind the Shower Curtain” Fast Facts
While men and women may differ in their showering preferences, Water Pik believes everyone can create an ideal shower experience by implementing a few simple tips.
The “Behind the Shower Curtain” survey was conducted online and administered to 1,000 participants ages 25-54. For more information about Water Pik, Inc. and the “Behind The Shower Curtain” study please visit www.waterpik.com.
About Water Pik, Inc.
Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the dental water jet, automatic toothbrush, and pulsating shower massage. The Company’s products are sold through a variety of channels, including home centers, mass-merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit the Water Pik, Inc. web site at www.waterpik.com.